Always Be Celebrating Success. Make sure your contract or engagement letter allows you to possibly mention your work with the client in future media outreach and marketing activity. This way you don’t need to ask for permission after the project is completed.
Confirm spelling of all names. After a phone interview, send a follow-up note to the reporter with relevant names, websites and email addresses in a large font.
Make a list of topics to tell the reporter. Print in a large, easy-to-read font to consult when you have a phone interview.
How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?
Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.
Timing is everything. A well-timed pitch, made to a reporter in a casual setting, may lead to a high-profile news story.
Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.
When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.