Author Archives: Janet L. Falk

Back to School — As a Teacher

Teach your contacts and prospects in partnership with other groups. The fundamentals, advanced techniques, new technologies or latest trends in your field are vital subjects for sessions sponsored by organizations whose marketing muscle will fill the room.

Would You Rather Be Lucky or Good – A News Story Replay

Why you? And why now? That’s what reporters will ask. Introduce yourself, your organization, your event, etc., to journalists at appropriate publications in a memorable way. Reporters call the people they know and they do not call people who wait for the phone to ring. Find a reason to put your name in front of the press as an authoritative source on a timely matter.

Maximizing the BIG Name

Who do YOU know? Board members, advisory board members, former officers. Everyone knows someone worth knowing, so spend some quality one-on-one time with the inner circle to build lists of contacts and locate candidates whose presence will enrich your group’s fundraiser.