Trade Magazine and Newsletter Articles Generate 800+ Phone Calls
How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?
Author Archives: Janet L. Falk
Online News Story Sparks Settlement Phone Call from Defendant’s Attorney
Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.
TODAY Show Segment Nearly Doubles Website’s Traffic
Timing is everything. A well-timed pitch, made to a reporter in a casual setting, may lead to a high-profile news story.
Attorney Speaks to CNBC on Presidential Candidate’s Proposal
Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.
New York Law Journal Article Boosts Ticket Sales to Legal Nonprofit’s Fundraiser
Media coverage in advance of a fundraising luncheon generated additional ticket sales for Staten Island Legal Services for two consecutive years. A newsletter helped solicit additional donations.
Integrated Marketing Campaign Generates Sell-out Registration for New Walking Tour
The one-two punch of lively marketing communications to supporters and updating the website, along with distribution of a press release to a targeted media list, can build an audience — even a sell-out crowd — for a first-time program.
Action-oriented Articles Prompt Smith Barney Clients to Call Financial Advisors
When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.
Pre-Event Marketing Boosts Networking Success
Before you go to an industry networking event, email the organization’s leaders of your interest in the group. When you arrive, they will greet you warmly, as a prospective member. Chat with them and ask these new contacts to introduce you to others on your list; you’ll meet the officers and the introducer will be seen bringing in new colleagues, a win-win for all.
Local Historian Quoted on Bridge’s Anniversary
Media outreach promoted two art and photography exhibitions commemorating the centennial of the Queensboro Bridge and generated increased attendance.
Ensure Your Holiday Greeting Card is Consistent With Your Brand
Why do many companies and nonprofits send a holiday greeting card selected from a catalog? Make sure that your card is distinctive and could not be sent by a competitor or a dentist.
