Make sure your pitch gets seen.
After identifying target publications for a new client, it was time to search the website of each newspaper and news service to locate recent stories on a niche topic and contact the most appropriate reporters.
Bingo! A weekly had covered a related angle six months ago. That good news was tempered by the realization that the author was not on staff, with an email on the masthead, nor a freelancer listed in a media database. He was an intern.
The problem: How to reach out, capture the intern/reporter’s interest and move the idea for news coverage forward?
His unusual name made it easy to locate the intern’s Twitter account. A message referencing the prior article, and an offer of an alternative view of that subject, prompted an email reply.
My response, with the pitch sent to reporters at the other target publications, was copied to the News Desk. After all, the intern would not be granted authority to pursue the story without an editor’s okay, so this note would catch the editor’s eye.
It worked; all went according to plan. A staff reporter contacted me regarding the pitch forwarded by the News Desk’s editor. After that conversation, I sent additional background and introduced an attorney as the source for more details. An interview followed and here’s the resulting article.
Let’s find ways to put your name in front of more reporters, freelancers and media interns. Contact me at 212-677-5770 or firstname.lastname@example.org.