Category Archives: Media Relations

Get inspiration and practical tips for your own media relations activities by subscribing to this monthly newsletter, with examples of recent successes for clients.

Click on any title to read the newsletter and learn actionable tips.

Start with the End

Help the reader or audience achieve the outcome. Now that you’ve educated the reader, listener or attendee, in most cases, your goal is for the person to contact you for your product or service.

When you want someone to give you a call, send you an email, visit your website or download a report, you have to provide them with the essential mechanism to take that step.

Ayesha Hamilton

I am thrilled to recommend Janet Falk’s PR services for law firms. I recently retained Janet to work on some firm related PR initiatives. I drafted an article for publication. Janet was fantastic about editing it, making additional recommendations, and, once finalized, she was able to get the article placed with a reputable publication on […]

Frank Abdale

One of my business goals was to write an article for a leading nonprofit magazine read by prospective clients. I published my article thanks to Janet’s guidance, strategy, support, editorial skills and her gentle reminders to stay on track. She even taught me how to promote the published article. Thank you Janet!

Bari Chase

Janet has given engaging and extremely practical programs at NYCLA’s CLE Institute. Attendees learned techniques that they could implement to build their networks, as well as hands on training on how to get noticed and quoted by the media. She is a pleasure to work with and a true professional, who I highly recommend

Eric Graig

I’ve known Janet for over a decade. She posses a depth of experience in public relations and marketing and whenever we come into contact, I learn something new. So many consultants offer only boilerplate solutions to organizational challenges. Janet doesn’t. I spend a lot of time reading a variety blogs, social media posts, reports, etc. […]

Randi (Melnick) Cohen

Janet says “Reporters call the people they know; they don’t call someone they never heard of.” She introduced me to a reporter for an interview on employment law. After my quotes were published in an online article, another reporter from the same publication contacted me on a different employment issue. She quoted me twice in […]

Ed Katz

This is one of the few times in my career when the realization exceeded the anticipation. Even though Janet was highly recommended by several professionals in the Public Relations industry, this Southern gentleman was not excited about doing business with a New Yorker. I must confess she did an outstanding job for our company. Not […]

Sandra Holtzman

Janet graciously guest speaks in my NYU graduate class in Marketing. Her presentations are thoughtfully put together and demonstrate numerous points with clearly articulated case histories from different sectors. She presents a wealth of expertise and is very generous with her time and patient with student questions. Janet also speaks at my FastTrac New Venture […]

Teri Scheinzeit

Thank you, Janet Falk, for the smart, strategic information you provided on public relations and business communications. I now have excellent action steps to implement. I recommend Janet to all business owners who want to seriously improve their marketing materials and communications. Sign up for her newsletter, too. Janet is a total pro.

WII-FM? Why Should a Dentist, Landlord or Supermarket Clerk Care About Your Nonprofit or Business?

Look at the bigger picture from the perspective of a dentist, landlord and supermarket clerk. What is their desire or need in the community? For themselves? For their business? Which are the most pressing issues for them regarding time and money? Invite a dentist, landlord or clerk for a coffee chat, ask these questions and listen as you put yourself in her shoes.

Use the Calendar to Set (and Re-Set) Communication Goals

Make an appointment with yourself to address one of the seven Communication goal questions each day for the next week. As a reminder, when setting a Communication goal, the acronym S M A R T guides you to successful completion of the goal: Specific, Meaningful, Action Oriented, Realistic and Timely.

Lynne Strong-Shinozaki

The New York Times Weekend Calendar featured a large photo of the cherry blossom trees and write-up, as did other publications. Janet’s media outreach generated TRIPLE the expected attendance [at the First Annual Cherry Blossom Festival on Roosevelt Island] and contributed to the program’s continuation in subsequent years.

Is Your Company’s Launch a Secret?

Everyone should review these tools and accounts in an Annual Communications Audit. Approach various social media platforms from the perspective of someone who is not familiar with your company and services. Where might they look for information (website, LinkedIn, Facebook, Twitter)? What would they find there? Is the content current (timeless or within the last week)? Take a few minutes to check the latest entries on your LinkedIn, Facebook and Twitter accounts, and others that your audiences visit.

Your Garden of Media Relations

Media Relations activity is like gardening. You clear, plant and cultivate. Then distribute. It’s up to you to propagate the news story you’ve placed by sharing it everywhere you can. Don’t trust that the wind (social media) will carry the seedlings (news coverage) of its own accord. As the gardener, you have to play an active role. Root around for ideas and find fertile ground to plant them.

COPE: How Writing Can Re-Broadcast Your Audio

What is COPE?: Create Once, Publish Everywhere.
Clients, prospects and supporters are looking for resources and information across multiple platforms: online, newspapers, magazines, newsletters and video. Whenever you create content, take steps to share and promote your insights. Whenever you are the subject of media coverage or another’s blog, you can respect copyright and reference the media outlet.

Radio Interview + Digital Links = Infinite Audience

Make the most of your radio appearance. While the live segment is being edited in digital format, you can prepare to start the redistribution process. The more platforms where the radio interview appears (email signature, website, LinkedIn, Facebook, Twitter, as appropriate), the broader your reach, far beyond the listening area of the radio station.

Make Your Pro Bono Client Newsworthy

Why should a board member or volunteer care about news? The president of a foundation once remarked, “I give money to nonprofit groups that I’ve heard of. One way I hear about your organization is in the news.”

Because many nonprofits with a budget of less than $2 million do not have a professional to manage contact with the press, it is the responsibility of the board — and an opportunity for volunteers — to support the organization in its media outreach. Otherwise, multiple opportunities for fundraising, promotion and collaboration might be missed, as discussed in When Nonprofits Fail to Communicate.

Save Time. Save Money. Make More Money.

Save Time, Save Money or Get More JOY Out of Life.  A restaurant and a museum offer a less tangible service. They create a transformative experience and people are willing to spend their time and money to capture an elusive mood, engage their senses or master content. Compared to the quantitative terms like time and money, these moments where participants get more JOY out of life are best described as a before and after. Even those who are not patrons or supporters can recognize the possible uniqueness of being connected to such an experience.

Why Your TV News Interview Never Aired

Sometimes stations butcher a news story. In industry lingo, the news story was bumped, cut or killed. Those are the terms that reporters (and Public Relations professionals) use to describe the assault on the fruits of their labors. Typically, a television reporter visits an event, conducts an interview with the principal organizer of the program […]

The Three R’s of Crisis Communication

A similar approach uses the acronym STEEP. Speed, you must make a public statement quickly. Transparency, you must be available and accessible at all times during the crisis. Empathy, show your concern for those affected. Expertise, engage a respected consultant to analyze the situation and make recommendations. Pledge, that you will do everything possible to prevent recurrence. Professor Peter Horowitz of Baruch College follows this approach.

Why You? Why Now?

Reporters call the people that they know, so introduce yourself in a professional way. But, when you receive a call from a reporter to whom you have not been introduced, be on your guard. Consider whether the reporter knows something that you do not — or that you are not prepared to talk about right then. Let’s strategize now, before you get that call, so you’ll be prepared.

Do The Right Thing

Who do you know that could use a helping hand? Look at your list of former clients to identify someone who might value a thoughtful introduction. She or he might benefit from a connection to a vendor, prospective customer, employee or donor. Plant the seed with an e-introduction that describes the two parties succinctly and their shared interest. Then step back to watch the relationship bloom.

How Derek Jeter Managed the Media

Do you have to answer the tough question? Yes and no. It’s always best to respond to a reporter’s question, whether nasty or nice, to prove you are open and trustworthy when dealing with others. When your answer to a tough question is a statement that does not merit repeating, the question evaporates. You are not cited as unavailable for comment, which may give the appearance of not being forthright.

The Tao of How

It’s not always who or why — but HOW. Be sure you highlight the HOW of the product or service to show your impact on people and organizations. For ULTRA Testing, their HOW means that clients receive better outcomes and exceptional people get jobs. That’s a clear win-win and readers see the benefits for everyone

Would You Rather Be Lucky or Good – A News Story Replay

Why you? And why now? That’s what reporters will ask. Introduce yourself, your organization, your event, etc., to journalists at appropriate publications in a memorable way. Reporters call the people they know and they do not call people who wait for the phone to ring. Find a reason to put your name in front of the press as an authoritative source on a timely matter.