Category Archives: Legal Themes

Andrew Berks, Ph.D., Esq.

I have known Janet for several years and am a former client of hers. I engaged Janet to help with a meeting sponsorship and she advised me on the best one to get. She arranged swag and setting up a table, and attended to many of the details. She did a great job and it […]

NEW E-book: Create and Monitor Your Marketing RBI

Try ALL FIVE strategies and then focus on the ones where you feel most comfortable. Networking may be your favorite and speaking may give your stomach butterflies. Or vice versa. The e-book gives examples of how you can take some practice swings and become more comfortable with the approaches you don’t ordinarily use.

Why You? Why Now?

Reporters call the people that they know, so introduce yourself in a professional way. But, when you receive a call from a reporter to whom you have not been introduced, be on your guard. Consider whether the reporter knows something that you do not — or that you are not prepared to talk about right then. Let’s strategize now, before you get that call, so you’ll be prepared.

Do The Right Thing

Who do you know that could use a helping hand? Look at your list of former clients to identify someone who might value a thoughtful introduction. She or he might benefit from a connection to a vendor, prospective customer, employee or donor. Plant the seed with an e-introduction that describes the two parties succinctly and their shared interest. Then step back to watch the relationship bloom.

Count on — Don’t Discount — the Intern Reporter

Interns can catch the story idea you pitch. Interns have to get approval of story ideas from editors, as do staff reporters. Interns might even be more invested in the story, because it offers them a chance to shine and stand on their own two legs. Consider how an intern may open the door to another contact at the same publication.