Your co-author speaks to her peers in their language. An article may not be accepted by, for example, a legal publication, without relying on the legal expertise and writing style of an attorney.
Reporters call the people that they know, so introduce yourself in a professional way. But, when you receive a call from a reporter to whom you have not been introduced, be on your guard. Consider whether the reporter knows something that you do not — or that you are not prepared to talk about right then. Let’s strategize now, before you get that call, so you’ll be prepared.
Who do you know that could use a helping hand? Look at your list of former clients to identify someone who might value a thoughtful introduction. She or he might benefit from a connection to a vendor, prospective customer, employee or donor. Plant the seed with an e-introduction that describes the two parties succinctly and their shared interest. Then step back to watch the relationship bloom.
Interns can catch the story idea you pitch. Interns have to get approval of story ideas from editors, as do staff reporters. Interns might even be more invested in the story, because it offers them a chance to shine and stand on their own two legs. Consider how an intern may open the door to another contact at the same publication.
Photos given to reporters and shared via social media accounts must adhere to your objectives. Reputation management entails confining the discussion to the facts and ensuring personal privacy is respected and maintained.
Who do YOU know? Board members, advisory board members, former officers. Everyone knows someone worth knowing, so spend some quality one-on-one time with the inner circle to build lists of contacts and locate candidates whose presence will enrich your group’s fundraiser.