Share it with readers to build trust.
You’ve probably read articles and attended programs discussing the merits, limitations and ethics of using Artificial Intelligence (AI).
How are YOU using AI?
- Research topics for articles
- Draft outlines for writing documents
- Generate content for blog posts
- Analyze mountains of data
- Summarize lengthy reports
- Create images
Whatever your answer, have you disclosed that you are using AI?
Do your employees know how they may (or may not) use AI?
Why You Need an AI Policy
People who read what you write or hear you speak may wonder about your use of AI.
These days, they may assume, correctly or incorrectly, that you are using it.
They may be surprised (or pleased) that you are not tapping AI in your operations and marketing.
It’s time for you to draft a policy that aligns with your values.
As a Public Relations and Marketing Communications professional, I focus on content creation. I evaluated the risks of using AI in my ideation and drafts. I addressed my values of Creativity, Authority and Authenticity. Finally, I developed my AI policy below.
Before I share that, let’s take a step back to consider what your usage of AI may be and how it will be reflected in a policy statement.
Maybe you will state that your ideas for content were inspired by AI.
You might indicate that a first draft was created by AI, which you edited substantively.
You may limit your use of AI and indicate accordingly.
Perhaps you will provide a disclaimer that you do not use AI at all.
In each case, the transparency of your AI usage generates trust with the reader.
Falk Communications and Research Policy on Use of Artificial Intelligence
All content produced by Janet Falk is original content. The exception is occasional use of Artificial Intelligence to generate titles for articles and headlines for press releases, which are substantially edited.
Now that you are considering an AI policy, how will you disclose it?
I’ve posted mine on my website’s home page.
This Month’s Tip
At a minimum, your AI policy should follow these guidelines, adapted from Skillsoft and Tronvig Group:
- Comply with applicable laws
- Ensure privacy and security of proprietary data
- Eliminate bias and promote fairness
- Set standards to confirm the accuracy of external references and citations
- Monitor internal consistency, so content sounds like it was written by a person
Contact
Review your use of AI and take a public stand, so contacts will be informed and confirm their trust in you. Advise your employees accordingly, to ensure their use of AI adheres to your standards for the quality of their work product and processes.
Contact me at Janet@JanetLFalk.com, book an appointment here or call me at 212.677.5770 to review your use of AI and your declaration of your policy. Let’s proceed intelligently about your use of Artificial Intelligence.
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Note: After I composed this newsletter in April 2024, I learned that a new Utah law mandates that when a business regulated by Utah’s Division of Consumer Protection uses generative AI to interact with consumers, and a consumer asks if the interaction is with AI, the business must “clearly and conspicuously” disclose the use of generative AI. The disclosure obligation is even more restrictive for those in regulated professions, such as health care. The law does not address the creative process.
