Use video and writing to re-distribute your ideas.
Congratulations on a terrific workshop presentation.
Celebrate today. Get back to refining your content tomorrow.
It’s not one and done.
Here’s how you can re-purpose it in a new format; click on the blue text for more details:
Capture highlights of the recorded session in segments of up to three minutes. Write a two-sentence overview for each clip. Post the text with the video clip on your website, LinkedIn, Facebook and Twitter.
Record a voiceover of a few slides and post the mini discussion.
Create a tip sheet of best practices, a quiz or a checklist with your contact information and branding. Save it as a PDF and offer it as a downloadable file on your website. Share it on social media platforms as well.
Include the links to the video clips and tip sheet in your email signature . It’s your free space to promote yourself, so use it.
Introduce yourself to the media as a source for comment on the hot topic or industry trend you discussed. Tell reporters at industry publications the best practices that will help others in that sector save time, save money or make more money.
Partner with a client, referral source or a colleague in a related field to broaden the perspective when pitching the media.
Does the content lend itself to a case study? Use the P A R I approach to recount the issue. Describe the Problem or Present situation, Action that you took, Result in the short term and Impact over the long term.
Contact podcast hosts , who are always looking for authoritative sources to comment on timely subjects.
Exercise your creative spirit with an infographic.
Write an article for your newsletter — and propose an article for the newsletter of an organization where you are a member.
Do you have a blog? You know what to do.
Here’s how I followed my own advice, after leading a workshop on best practices for LinkedIn. I wrote the e-book pictured above.
This Month’s Tip
Turn your presentation into an e-book. I had wanted to write an e-book about using LinkedIn for a while. When I prepared a workshop on the subject, I finally pulled my ideas together. Now you see the result. Here’s the link to get your copy. And yes, I would love to give the presentation to your group.
Look through your recent presentations for sleeping golden insights. Let’s consider which format is most appropriate to spread the word more widely. Contact me at Janet@JanetLFalk.com or call me at 212.677.5770. Together we’ll give your workshop a workout and get it into shape for a new audience.
See also: C O P E: How Writing Can Re-Broadcast Audio
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