These articles, podcasts and videos provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General and Law Firm, these ideas transcend sectors.
Click on the link for a tip-laden read. Ask me how these suggestions might be implemented for your business, legal or consulting practice when you call 212.677.5770 or email Janet@JanetLFalk.com for your Complimentary 20-Minute Strategic Communications Session.
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General
- 5 Easy Steps to Polish Your LinkedIn Profile (Spotlight Branding)
- 5 Quick Tips to Curb Screen Time (Solo PR Pro)
- 5 Tips for Virtual Networking Success (Spotlight Branding)
- 6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (Marketing-Mentor.com)
- 7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
- Healthcare PR: 12 ways to promote your news story (Levinson Block)
- Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)
- It’s Time to Update Your Voicemail Greeting (Spotlight Branding)
- Ivy Slater and Janet Falk (Slater Success Live)
- Why You Should Post ALL of Your Newsletters to Your Website (Spotlight Branding)
- Your Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting (Solo PR Pro)
Law Firm (many of these articles are relevant to a general audience)
- 7 Tips to Increase Your Law Firm’s DEI Efforts in 2023 48(Law 360)
- 10 Questions for an Improved Website 47(PLI Chronicle)
- 25 Tips to Prepare for Your Next Conference 51(PLI Chronicle)
- Advising a Client on Crisis Communications: The Three Rs and Three Fs 9(Marketing the Law Firm)
- Attract Media Interest with Year-End Predictions (SoloPracticeUniversity.com)
- Best Practices for Networking Success in Law School and Beyond (New York State Bar Association)
- Best Practices to Maintain Relationships with Reporters (Spotlight Branding)
- Co-authored Articles in Industry Trade Publications6 (Marketing the Law Firm)
- Connect with the Media Throughout Your Career41 (PLI Chronicle)
- Cover all the Bases: Extending Your Presence Online36 (PLI Chronicle)
- Create and Monitor Your Marketing RBI31 (PLI Chronicle)
- December Dilemma: Printed Card vs. E-Card37 (PLI Chronicle)
- Drive Your Marketing Strategy with Your Wheel of Content43 (PLI Chronicle)
- Five Steps to Reconnect with Your Contacts and Top Referral Sources40 (PLI Chronicle)
- Flat Fee or Hourly Rate: A Solo Attorney’s Question12 (The New York Law Journal)
- Four Tips for Solo Attorneys to Build Their Marketing and Media Relations Skills (Lawline)
- From Cards to Coffee: Showing Client Appreciation16 (The New York Law Journal)
- Get Media Coverage by Predicting Trends for 202238 (PLI Chronicle)
- Get on Base: Networking32 (PLI Chronicle)
- Harvest Networking Contacts in Your Association’s Directory45 (PLI Chronicle)
- Here’s the Pitch: Speaking33 (PLI Chronicle)
- Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest3 (Marketing the Law Firm)
- How and When to Engage with the Media Throughout Your Career as an Attorney (Lawline)
- How to Ethically Introduce Yourself to Reporters as a Source30 (PLI Chronicle)
- How to Leverage Media Relations Throughout an Attorney’s Career8 (Marketing the Law Firm)
- How to Network with Reporters and Potential Referral Sources at an Industry Conference4 (Marketing the Law Firm)
- How Solo Attorneys Practice Client Appreciation27 (The New Jersey Law Journal)
- How YOU Can Be a Podcast Guest (Spotlight Branding)
- How YOU Can Get on a Reporter’s Go-To List (Spotlight Branding)
- How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
- Improve Your Networking Success at Industry Events7 (The New York Law Journal)
- Keep the Box Score: Writing34 (PLI Chronicle)
- Make Cybersecurity a Priority14 (The New York Law Journal)
- Market Your Solo Practice with Free Tips and Brief Consultations20 (The New Jersey Law Journal)
- Marketing From Your Computer15 (The New York Law Journal)
- Maximize Client Alerts1 (Marketing the Law Firm)
- Maximize Speaking and Attendance at Conferences18 (The New York Law Journal)
- Media Relations 101 for the Solo Attorney24 (The New Jersey Law Journal)
- (The) Nuts and Bolts of Starting Your Law Firm Part II: Marketing to Launch Your Firm and Beyond44 (PLI Chronicle)
- Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications5 (The New Jersey Law Journal)
- Polish Your Digital Presence for the Hybrid Work Environment39 (PLI Chronicle)
- Promote a Court Decision Through News, Client Alert, Social Media and More13 (The New York Law Journal)
- Referrals: One for Me and One for You25 (The New York Law Journal)
- Root for the Home Team: Participating in the Trade Association of Your Target Market35 (PLI Chronicle)
- Show Your Clients Appreciation During the Holiday Season and All Year Round46 (PLI Chronicle)
- Size Up an Ideal Office Space10 (The New York Law Journal)
- Social Media Activity for the Solo Attorney21 (The New York Law Journal)
- Solo Attorneys: Should You Charge a Retainer Flat Fee or Hourly?29 (The New Jersey Law Journal)
- Solos and Small Law Firms: Conduct Your Cybersecurity Check-up26 (The New Jersey Law Journal)
- Technology Is a Solo Attorney’s Silent Partner11 (The New York Law Journal)
- Tips to Be a Podcast Host or Guest28 (The New York Law Journal)
- Tips to Effectively Participate in Your Clients’ Trade Association
49 (American Bar Association, Litigation Section, Intellectual Property Litigation Committee) - Use Hashtags to Filter Your LinkedIn Feed for News, Inspiration, Networking and Collaboration50 (PLI Chronicle)
- Using COVID-19 as a Springboard for New Marketing Activity23 (The New York Law Journal)
- Which Webinar and How to Be a Speaker19 (The New Jersey Law Journal)
- ‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters2 (Marketing the Law Firm)
- Your Administrative Team17 (The New Jersey Law Journal)
- Your Physical, Home or Virtual Office: Then and Now22 (The New Jersey Law Journal)
Podcasts and Videos
- Becoming a Media Savvy Legal Professional (Reinventing Professionals, podcast, 15 minutes)
- Communication is Crucial with Janet Falk (Maximum Lawyer, podcast, 29 minutes) and Highlights
- Create and Monitor Your Marketing RBI (CG Business Advisor, podcast, 22 minutes)
- Dealing with Public Relations Scenarios with Janet Falk (PILMMA, podcast, 30 minutes)
- Essential Tools for Public Relations Success (Scaling Up Services, 34 minutes) (Highlights)
- Five Components of Your Marketing RBI (Legal Visionaries, 29 minutes)
- How to Be the Attorney that The Wall Street Journal Calls with Janet Falk (Law Firm Growth, podcast, 28 minutes) and Highlights
- How to Gain Attention from the Media (Bold Women Lawyers, video, 40 minutes)
- How to Get Press Coverage for Your Law Firm (Legal Toolkit, podcast, 38 minutes) and Transcript
- How to Grow Your Practice Using Public Relations (The Law Entrepreneur, podcast, 47 minutes) and Highlights
- How to Introduce Yourself to Reporters as a Source for News Stories (The B2B Show, video, 6 minutes)
- How Media Strategy Should be Part of Litigation Strategy (Legal Mastermind, podcast, 28 minutes)
- How PR Can Help Position Your Firm as the Go-To Resource in the Community (Wealthy Woman Lawyer, podcast, 53 minutes)
- How Small Law Firms Can Use Media Relations to Promote Their Firm (Good2bSocial.com, podcast, 26 minutes) and Highlights
- How Women Lawyers Can Use Public Relations More Effectively (On Record PR, podcast, 31 minutes)
- Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips (podcast, 35 minutes) and Highlights
- Ivy Slater and Janet Falk (Slater Success Live) (25 minutes) and Highlights
- Janet Falk: Breaking Through in PR (The Dan Nestle Show, podcast, 64 minutes)
- Janet Falk: Public Relations 101 for Lawyers (Be That Lawyer, podcast, 37 minutes)
- Janet Falk: Public Relations & Communications (The Accidental Entrepreneur, podcast, 61 minutes)
- Janet Falk: Strategies for News Coverage and Revenue Growth (Go Legal Yourself podcast, 26 minutes)
- Janet Falk Talks PR for Lawyers (No Law Firm Left Behind podcast, 31 minutes)
- Legal Public Relations with Janet Falk (KLA Marketing Associates podcast, 39 minutes) and Highlights
- LinkedIn and Public Relations for Attorneys (Ask Alan podcast, 36 minutes)
- Make Your Law Firm Stand Out With These Marketing Strategies (Business Ninjas, 20 minutes)
- Mastering Media Relations with Janet Falk (Spotlight Branding podcast, 39 minutes)
- Media Relations for Litigators with Janet Falk (Beverly Hills Bar Association video, 27 minutes)
- OMG! They’re in the Lobby with the Cameras! How to deal with and develop good relationships with the press and avoid ethical pitfalls (Beverly Hills Bar Association, video, 65 minutes) and Highlights
- Public Relations with Janet Falk (Marketing for Your Future, audio, 10 minutes) and Transcript
- Putting it Out There: Public Relations for Lawyers (Marketing for Justice, podcast, 39 minutes)
- Ready to Get Recognized? How to Best Market Yourself (Speaking with Steph Podcast, 34 minutes)
- Rev Up Your Newsletter (Lawyer Mastermind Podcast, 23 minutes) and Transcript
- Three Ways to Improve Your LinkedIn Presence (The B2B Show, video, 3 minutes)
- Tips on Media Relations (Daily Ad Briefs, video, 8 minutes)
- Top Five Tips to Successfully Network in a Pandemic (Esq.Marketing, video, 32 minutes)
- Using the Media to Increase Awareness and Find Customers (David C. Barnett, Small Business & Deal Making, podcast, 48 minutes)
- Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio, podcast, 23 minutes) and Highlights
- Why Her and Not Me? ( Legal Visionaries, podcast, 27 minutes)
- Why Her and Not Me? How You Can Be the Attorney Reporters Call (Lunch Hour Legal Marketing, podcast, 55 minutes) and Highlights
- Wonder Women in Business (Freeman Means Business, podcast, 23 minutes)
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