These articles, blog posts, podcasts and videos provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General and Law Firm, these ideas transcend sectors.
Click on the link for a tip-laden read. Ask me how these suggestions might be implemented for your business, legal or consulting practice when you call 212.677.5770 or email Janet@JanetLFalk.com.
General
- 6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (Marketing-Mentor.com)
- 7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
- Action Tips for Public Relations and Networking (Business Profits in the Real World) (Highlights)
- Healthcare PR: 12 ways to promote your news story (Levinson Block)
- Essential Tools for Public Relations Success (Scaling Up Services, 34 minutes) (Highlights)
- Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)
Law Firm
- Advising a Client on Crisis Communications: The Three Rs and Three Fs9 (Marketing the Law Firm)
- Attract Media Interest with Year-End Predictions (SoloPracticeUniversity.com)
- Co-authored Articles in Industry Trade Publications6 (Marketing the Law Firm)
- Flat Fee or Hourly Rate: A Solo Attorney’s Question12 (The New York Law Journal)
- From Cards to Coffee: Showing Client Appreciation16 (The New York Law Journal)
- Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest3 (Marketing the Law Firm)
- How to Ethically Introduce Yourself to Reporters as a Source 30 (PLI Chronicle)
- How to Leverage Media Relations Throughout an Attorney’s Career8 (Marketing the Law Firm)
- How to Network with Reporters and Potential Referral Sources at an Industry Conference4 (Marketing the Law Firm)
- How Solo Attorneys Practice Client Appreciation27 (The New Jersey Law Journal)
- How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
- Improve Your Networking Success at Industry Events7 (The New York Law Journal)
- Make Cybersecurity a Priority14 (The New York Law Journal)
- Market Your Solo Practice with Free Tips and Brief Consultations20 (The New Jersey Law Journal)
- Marketing From Your Computer15 (The New York Law Journal)
- Maximize Client Alerts1 (Marketing the Law Firm)
- Maximize Speaking and Attendance at Conferences18 (The New York Law Journal)
- Media Relations 101 for the Solo Attorney24 (The New Jersey Law Journal)
- Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications5 (The New Jersey Law Journal)
- Promote a Court Decision Through News, Client Alert, Social Media and More13 (The New York Law Journal)
- Referrals: One for Me and One for You25 (The New York Law Journal)
- Size Up an Ideal Office Space10 (The New York Law Journal)
- Social Media Activity for the Solo Attorney21 (The New York Law Journal)
- Solo Attorneys: Should You Charge a Retainer Flat Fee or Hourly?29 (The New Jersey Law Journal)
- Solos and Small Law Firms: Conduct Your Cybersecurity Check-up26 (The New Jersey Law Journal)
- Technology Is a Solo Attorney’s Silent Partner11 (The New York Law Journal)
- Tips to Be a Podcast Host or Guest28 (The New York Law Journal)
- Using COVID-19 as a Springboard for New Marketing Activity23 (The New York Law Journal)
- Which Webinar and How to Be a Speaker19 (The New Jersey Law Journal)
- ‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters2 (Marketing the Law Firm)
- Your Administrative Team17 (The New Jersey Law Journal)
- Your Physical, Home or Virtual Office: Then and Now22 (The New Jersey Law Journal)
Podcasts and Videos
- Dealing with Public Relations Scenarios with Janet Falk (PILMMA, podcast, 30 minutes)
- How to Be the Attorney that The Wall Street Journal Calls with Janet Falk (Law Firm Growth, podcast, 28 minutes) and Highlights
- How to Get Press Coverage for Your Law Firm (Legal Toolkit, podcast, 38 minutes) and Transcript
- How to Grow Your Practice Using Public Relations (The Law Entrepreneur, podcast, 47 minutes) and Highlights
- How to Introduce Yourself to Reporters as a Source for News Stories (The B2B Show, video, 6 minutes)
- How PR Can Help Position Your Firm as the Go-To Resource in the Community (Wealthy Woman Lawyer, podcast, 53 minutes)
- How Small Law Firms Can Use Media Relations to Promote Their Firm (Good2bSocial.com, podcast, 26 minutes) and Highlights
- Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips (podcast, 35 minutes) and Highlights
- Janet Falk: Strategies for News Coverage and Revenue Growth (Go Legal Yourself podcast, 26 minutes)
- Legal Public Relations with Janet Falk (KLA Marketing Associates podcast, 39 minutes) and Highlights
- Media Relations for Litigators with Janet Falk (Beverly Hills Bar Association video, 27 minutes)
- OMG! They’re in the Lobby with the Cameras! How to deal with and develop good relationships with the press and avoid ethical pitfalls (Beverly Hills Bar Association, video, 65 minutes) and Highlights
- Public Relations with Janet Falk (Marketing for Your Future, audio, 10 minutes) and Transcript
- Three Ways to Improve Your LinkedIn Presence (The B2B Show, video, 3 minutes)
- Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio, podcast, 23 minutes) and Highlights
- Why Her and Not Me? How You Can Be the Attorney Reporters Call (Lunch Hour Legal Marketing, podcast, 55 minutes) and Highlights
- Wonder Women in Business (Freeman Means Business, podcast, 23 minutes)
30 Reprinted with permission from The Practising Law Institute © 2021. All rights reserved. Further duplication without permission is prohibited.
29 Reprinted with permission from the December 18, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
28 Reprinted with permission from the November 27, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
27 Reprinted with permission from the November 13, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
26 Reprinted with permission from the October 6, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
25 Reprinted with permission from the September 18, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
24 Reprinted with permission from the July 13, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
23 Reprinted with permission from the July 8, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
22 Reprinted with permission from the June 1, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
21 Reprinted with permission from the May 14, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
20Reprinted with permission from the April 27, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
19Reprinted with permission from the March 30, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
18Reprinted with permission from the March 13, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
17Reprinted with permission from the February 24, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
16Reprinted with permission from the January 10, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
15Reprinted with permission from the November 18, 2019 edition of The New York Law Journal m © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
14Reprinted with permission from the October 29, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
13Reprinted with permission from the October 16, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
12Reprinted with permission from the August 19, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
11Reprinted with permission from the July 31, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
10Reprinted with permission from the June 19, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
9Reprinted with permission from the January 2019 edition of Marketing the Law Firm © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
8Reprinted with permission from the June 2018 edition of Marketing the Law Firm © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
7Reprinted with permission from the January 5, 2018 edition of The New York Law Journal © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
6Reprinted with permission from the January 2018 edition of Marketing the Law Firm © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com
5Reprinted with permission from the November 27, 2017 edition of The New Jersey Law Journal © 2017 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.
4Reprinted with permission from the June 2017 edition of Marketing the Law Firm © 2017 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.
3Reprinted with permission from the November 2016 edition of Marketing the Law Firm © 2016 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.
2Reprinted with permission from the September 2015 edition of Marketing the Law Firm © 2015 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.
1Reprinted with permission from the February 2014 edition of Marketing the Law Firm © 2014 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.