Articles, Podcasts and Videos

These articles, podcasts and videos provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General and Law Firm, these ideas transcend sectors.

Click on the link for a tip-laden read. Consider how these suggestions might be implemented for your business, legal or consulting practice. Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770 for your Complimentary 30-Minute Strategic Communications Session. Book a call now for two ideas, guaranteed!

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General

5 Easy Steps to Polish Your LinkedIn Profile (Spotlight Branding)
5 Quick Tips to Curb Screen Time (Solo PR Pro)
5 Tips for Virtual Networking Success (Spotlight Branding)
6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (Marketing-Mentor.com)
7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)
It’s Time to Update Your Voicemail Greeting (Spotlight Branding)
Why You Should Post ALL of Your Newsletters to Your Website (Spotlight Branding)
Your Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting (Solo PR Pro)

Law Firm (many of these articles are relevant to a general audience)

7 Tips to Increase Your Law Firm’s DEI Efforts in 2023 ⁴⁸(Law 360)
10 Questions for an Improved Website ⁴⁷(PLI Chronicle)
25 Tips to Prepare for Your Next Conference (Part 1 of 2) ⁵¹(PLI Chronicle)
25 Tips to Prepare for Your Next Conference (Part 2 of 2) ⁵²(PLI Chronicle)
AI is an Online Vacuum, Yet Your Website Is the Hub of Your Digital Presence ⁵⁷(PLI Chronicle)
Advising a Client on Crisis Communications: The Three Rs and Three Fs ⁹(Marketing the Law Firm)
Attract Media Interest with Year-End Predictions (SoloPracticeUniversity.com)
Best Practices for Networking Success in Law School and Beyond (New York State Bar Association)
Best Practices to Maintain Relationships with Reporters (Spotlight Branding)
Catch a Reporter’s Eye by Pitching the Five W’s ⁵⁴ (PLI Chronicle)
Co-authored Articles in Industry Trade Publications ⁶ (Marketing the Law Firm)
(The) Confirmation Process (Legal Marketing Blog)
Connect with the Media Throughout Your Career ⁴¹ (PLI Chronicle)
Cover all the Bases: Extending Your Presence Online ³⁶ (PLI Chronicle)
Create and Monitor Your Marketing RBI ³¹ (PLI Chronicle)
December Dilemma: Printed Card vs. E-Card ³⁷ (PLI Chronicle)
Drive Your Marketing Strategy with Your Wheel of Content ⁴³ (PLI Chronicle)
Five Steps to Reconnect with Your Contacts and Top Referral Sources ⁴⁰ (PLI Chronicle)
Flat Fee or Hourly Rate: A Solo Attorney’s Question ¹² (The New York Law Journal)
Four Tips for Solo Attorneys to Build Their Marketing and Media Relations Skills (Lawline/Above the Law)
From Cards to Coffee: Showing Client Appreciation ¹⁶ (The New York Law Journal)
Get Media Coverage by Predicting Trends for 2022 ³⁸(PLI Chronicle)
Get on Base: Networking ³² (PLI Chronicle)
Harvest Networking Contacts in Your Association’s Directory ⁴⁵ (PLI Chronicle)
Here’s the Pitch: Speaking ³³ (PLI Chronicle)
Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest ³ (Marketing the Law Firm)
How and When to Engage with the Media Throughout Your Career as an Attorney (Lawline)
How to Accelerate Your Post-Attorney Career Transition (Law 360)
How to Connect at a Bar Association Meeting: 25 Tips (Fed Bar Blog)
How to Connect at Conferences: 25 Tips (Legal Marketing Blog)
How to Ethically Introduce Yourself to Reporters as a Source ³⁰ (PLI Chronicle)
How to Leverage Media Relations Throughout an Attorney’s Career ⁸ (Marketing the Law Firm)
How to Network with Reporters and Potential Referral Sources at an Industry Conference ⁴ (Marketing the Law Firm)
How Solo Attorneys Practice Client Appreciation ²⁷ (The New Jersey Law Journal)
How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
How YOU Can Be a Podcast Guest (Spotlight Branding)
How YOU Can Get on a Reporter’s Go-To List (Spotlight Branding)
How You Can Manage Your Daily Pie of Time and Set Priorities ⁵³ (PLI Chronicle)
Improve Your Networking Success at Industry Events ⁷ (The New York Law Journal)
Keep the Box Score: Writing ³⁴ (PLI Chronicle)
Make Cybersecurity a Priority ¹⁴ (The New York Law Journal)
Market Your Solo Practice with Free Tips and Brief Consultations ²⁰ (The New Jersey Law Journal)
Marketing From Your Computer ¹⁵ (The New York Law Journal)
Maximize Client Alerts ¹ (Marketing the Law Firm)
Maximize Speaking and Attendance at Conferences ¹⁸ (The New York Law Journal)
Media Relations 101 for the Solo Attorney ²⁴ (The New Jersey Law Journal)
(The) New PR: Online Reputation Management ⁵⁵ (PLI Chronicle)
(The) Nuts and Bolts of Starting Your Law Firm Part II: Marketing to Launch Your Firm and Beyond ⁴⁴ (PLI Chronicle)
Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications ⁵ (The New Jersey Law Journal)
Polish Your Digital Presence for the Hybrid Work Environment ³⁹ (PLI Chronicle)
Promote a Court Decision Through News, Client Alert, Social Media and More ¹³ (The New York Law Journal)
Referrals: One for Me and One for You ²⁵ (The New York Law Journal)
Root for the Home Team: Participating in the Trade Association of Your Target Market ³⁵ (PLI Chronicle)
Seven Innovative Programs for Law Firms that Advance DEIB Principles ⁵⁶ (American Bar Association Law Practice Today)
Seven Tips to Conduct a Mid-Year Marketing Audit (Legal Marketing Blog)
Show Your Clients Appreciation During the Holiday Season and All Year Round ⁴⁶ (PLI Chronicle)
Size Up an Ideal Office Space ¹⁰ (The New York Law Journal)
Social Media Activity for the Solo Attorney ²¹ (The New York Law Journal)
Solo Attorneys: Should You Charge a Retainer Flat Fee or Hourly? ²⁹ (The New Jersey Law Journal)
Solos and Small Law Firms: Conduct Your Cybersecurity Check-up ²⁶ (The New Jersey Law Journal)
Technology Is a Solo Attorney’s Silent Partner ¹¹ (The New York Law Journal)
Tips to Be a Podcast Host or Guest ²⁸ (The New York Law Journal)
Tips to Effectively Participate in Your Clients’ Trade Association ⁴⁹ (American Bar Association, Litigation Section, Intellectual Property Litigation Committee)
Use Hashtags to Filter Your LinkedIn Feed for News, Inspiration, Networking and Collaboration ⁵⁰ (PLI Chronicle)
Using COVID-19 as a Springboard for New Marketing Activity ²³ (The New York Law Journal)
Which Webinar and How to Be a Speaker ¹⁹ (The New Jersey Law Journal)
‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters ² (Marketing the Law Firm)
Your Administrative Team ¹⁷ (The New Jersey Law Journal)
Your Physical, Home or Virtual Office: Then and Now ²² (The New Jersey Law Journal)

Podcasts and Videos

25 Tips to Prepare for Your Next Conference or Bar Association Meeting (Law Firm Growth, 39 minutes)
Becoming a Media Savvy Legal Professional (Reinventing Professionals, 15 minutes)
Business Development is Like Baseball (The Price of Business Show, 12 minutes)
Communication is Crucial with Janet Falk (Maximum Lawyer, 29 minutes) and Highlights
Connecting at Conferences with Janet Falk (Lawyer Business Advantage, 20 minutes)
Create and Monitor Your Marketing RBI (CG Business Advisor, 22 minutes)
Dealing with Public Relations Scenarios with Janet Falk (PILMMA, 30 minutes)
Essential Tools for Public Relations Success (Scaling Up Services, 34 minutes) and Highlights
Everyone Knows Someone Worth Knowing (The Visibility Factor, 45 minnutes)
Five Components of Your Marketing RBI (Legal Visionaries, 29 minutes)
Get Comfortable, Get Busy: Networking And Media Relations. Yes. You. Can. (The Un-Billable Hour, 38 minutes)
Getting the Most From Your Next Conference (The Law Entrepreneur, 45 minutes)
How to Be the Attorney that The Wall Street Journal Calls with Janet Falk (Law Firm Growth, 28 minutes) and Highlights
How to Connect at Conferences with Janet Falk (The Rainmaking Podcast, 30 minutes)
How to Gain Attention from the Media (Bold Women Lawyers, video, 40 minutes)
How to Get Press Coverage for Your Law Firm (Legal Toolkit, 38 minutes) and Transcript
How to Grow Your Practice Using Public Relations (The Law Entrepreneur, 47 minutes) and Highlights
How to Introduce Yourself to Reporters as a Source for News Stories (The B2B Show, video, 6 minutes)
How to Prepare for Your Next Meeting or Conference (Legal Mastermind, 22 minutes)
How to Use Technology to Prepare for Your Conference (Non-Event podcast, 28 minutes)
How Media Strategy Should be Part of Litigation Strategy (Legal Mastermind, 28 minutes)
How PR Can Help Position Your Firm as the Go-To Resource in the Community (Wealthy Woman Lawyer, 53 minutes)
How Small Law Firms Can Use Media Relations to Promote Their Firm (Good2bSocial.com, 26 minutes) and Highlights
How Women Lawyers Can Use Public Relations More Effectively (On Record PR, 31 minutes)
Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips (How’s your ePresence, 35 minutes) and Highlights
Ivy Slater and Janet Falk (Slater Success Live, video, 25 minutes) and Highlights
Janet Falk: Breaking Through in PR (The Dan Nestle Show, 64 minutes)
Janet Falk: PR and Strategic Communications in Legal Practice (Traffic to Leads, 27 minutes)
Janet Falk: Public Relations 101 for Lawyers (Be That Lawyer, 37 minutes)
Janet Falk: Public Relations & Communications (The Accidental Entrepreneur, 61 minutes)
Janet Falk: Strategies for News Coverage and Revenue Growth (Go Legal Yourself, 26 minutes)
Janet Falk Talks PR for Lawyers (No Law Firm Left Behind, 31 minutes)
Legal Public Relations with Janet Falk (KLA Marketing Associates, 39 minutes) and Highlights
LinkedIn and Public Relations for Attorneys (Ask Alan, 36 minutes)
Make Your Law Firm Stand Out With These Marketing Strategies (Business Ninjas, 20 minutes)
Marketing Made Easy (Profit with Law, YouTube, 48 minutes)
Mastering Media Relations with Janet Falk (Spotlight Branding, 39 minutes)
Media Relations for Litigators with Janet Falk (Beverly Hills Bar Association, video, 27 minutes)
“No Comment” is the Wrong Answer (The Practice, 25 minutes)
OMG! They’re in the Lobby with the Cameras! How to deal with and develop good relationships with the press and avoid ethical pitfalls (Beverly Hills Bar Association, video, 65 minutes) and Highlights
Putting it Out There: Public Relations for Lawyers (Marketing for Justice, 39 minutes)
Ready to Get Recognized? How to Best Market Yourself (Speaking with Steph, 34 minutes)
Rev Up Your Newsletter (Lawyer Mastermind, 23 minutes) and Transcript
Three Ways to Improve Your LinkedIn Presence (The B2B Show, video, 3 minutes)
Tips on Media Relations (Daily Ad Briefs, video, 8 minutes)
Top Five Tips to Successfully Network in a Pandemic (Esq.Marketing, video, 32 minutes)
Using the Media to Increase Awareness and Find Customers (David C. Barnett, Small Business & Deal Making, 48 minutes)
Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio, 23 minutes) and Highlights
Why Her and Not Me? ( Legal Visionaries, 27 minutes)
Why Her and Not Me? How You Can Be the Attorney Reporters Call (Lunch Hour Legal Marketing, 55 minutes) and Highlights
Wonder Women in Business (Freeman Means Business, 23 minutes)
Work the Room! Actually Networking at a Networking Event (Un-Billable Hour, 41 minutes)

⁵⁶ Published by the American Bar Association ©2025. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association.

⁴⁹ © 2023 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association.

²⁹ Reprinted with permission from the December 18, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁸ Reprinted with permission from the November 27, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁷ Reprinted with permission from the November 13, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁶ Reprinted with permission from the October 6, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁵ Reprinted with permission from the September 18, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁴ Reprinted with permission from the July 13, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²³ Reprinted with permission from the July 8, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²² Reprinted with permission from the June 1, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²¹ Reprinted with permission from the May 14, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

²⁰ Reprinted with permission from the April 27, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁹ Reprinted with permission from the March 30, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁸ Reprinted with permission from the March 13, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁷ Reprinted with permission from the February 24, 2020 edition of The New Jersey Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁶ Reprinted with permission from the January 10, 2020 edition of The New York Law Journal © 2020 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁵ Reprinted with permission from the November 18, 2019 edition of The New York Law Journal m © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁴ Reprinted with permission from the October 29, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹³ Reprinted with permission from the October 16, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹² Reprinted with permission from the August 19, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹¹ Reprinted with permission from the July 31, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹⁰ Reprinted with permission from the June 19, 2019 edition of The New York Law Journal © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁹ Reprinted with permission from the January 2019 edition of Marketing the Law Firm © 2019 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁸ Reprinted with permission from the June 2018 edition of Marketing the Law Firm © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁷ Reprinted with permission from the January 5, 2018 edition of The New York Law Journal © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁶ Reprinted with permission from the January 2018 edition of Marketing the Law Firm © 2018 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁵ Reprinted with permission from the November 27, 2017 edition of The New Jersey Law Journal © 2017 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

⁴ Reprinted with permission from the June 2017 edition of Marketing the Law Firm © 2017 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

³ Reprinted with permission from the November 2016 edition of Marketing the Law Firm © 2016 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

² Reprinted with permission from the September 2015 edition of Marketing the Law Firm © 2015 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

¹ Reprinted with permission from the February 2014 edition of Marketing the Law Firm © 2014 ALM Media Properties, LLC. All rights reserved. Further duplication without permission is prohibited. ALMReprints.com – 877-257-3382 – reprints@alm.com.

Janet L. FALK

Strategic Public Relations and Marketing Communications

Articles, Podcasts and Videos

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