These articles, blog posts, podcasts and videos provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General and Law Firm, these ideas transcend sectors.

Click on the link for a tip-laden read. Ask me how these suggestions might be implemented for your business, legal or consulting practice when you call 212.677.5770 or email Janet@JanetLFalk.com for your Complimentary 20-Minute Strategic Communications Session.

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General

• 6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (Marketing-Mentor.com)
• 7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
• Action Tips for Public Relations and Networking (Business Profits in the Real World) (Highlights)
• Healthcare PR: 12 ways to promote your news story (Levinson Block)
• Essential Tools for Public Relations Success (Scaling Up Services, 34 minutes) (Highlights)
• Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)

Law Firm

• Advising a Client on Crisis Communications: The Three Rs and Three Fs⁹ (Marketing the Law Firm)
• Attract Media Interest with Year-End Predictions (SoloPracticeUniversity.com)
• Co-authored Articles in Industry Trade Publications⁶ (Marketing the Law Firm)
• Cover All the Bases: Extending Your Presence Online³⁵ (PLI Chronicle)
• Create and Monitor Your Marketing RBI³¹ (PLI Chronicle)
• Flat Fee or Hourly Rate: A Solo Attorney’s Question¹² (The New York Law Journal)
• Four Tips for Solo Attorneys to Build Their Marketing and Media Relations Skills (Lawline)
• From Cards to Coffee: Showing Client Appreciation¹⁶ (The New York Law Journal)
• Get on Base: Networking³² (PLI Chronicle)
• Here’s the Pitch: Speaking³³ (PLI Chronicle)
• Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest³ (Marketing the Law Firm)
• How to Ethically Introduce Yourself to Reporters as a Source ³⁰ (PLI Chronicle)
• How to Leverage Media Relations Throughout an Attorney’s Career⁸ (Marketing the Law Firm)
• How to Network with Reporters and Potential Referral Sources at an Industry Conference⁴ (Marketing the Law Firm)
• How Solo Attorneys Practice Client Appreciation²⁷ (The New Jersey Law Journal)
• How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
• Improve Your Networking Success at Industry Events⁷ (The New York Law Journal)
• Keep the Box Score ³⁴ (PLI Chronicle)
• Make Cybersecurity a Priority¹⁴ (The New York Law Journal)
• Market Your Solo Practice with Free Tips and Brief Consultations²⁰ (The New Jersey Law Journal)
• Marketing From Your Computer¹⁵ (The New York Law Journal)
• Maximize Client Alerts¹ (Marketing the Law Firm)
• Maximize Speaking and Attendance at Conferences¹⁸ (The New York Law Journal)
• Media Relations 101 for the Solo Attorney²⁴ (The New Jersey Law Journal)
• Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications⁵ (The New Jersey Law Journal)
• Promote a Court Decision Through News, Client Alert, Social Media and More¹³ (The New York Law Journal)
• Referrals: One for Me and One for You²⁵ (The New York Law Journal)
• Size Up an Ideal Office Space¹⁰ (The New York Law Journal)
• Social Media Activity for the Solo Attorney²¹ (The New York Law Journal)
• Solo Attorneys: Should You Charge a Retainer Flat Fee or Hourly?²⁹ (The New Jersey Law Journal)
• Solos and Small Law Firms: Conduct Your Cybersecurity Check-up²⁶ (The New Jersey Law Journal)
• Technology Is a Solo Attorney’s Silent Partner¹¹ (The New York Law Journal)
• Tips to Be a Podcast Host or Guest²⁸ (The New York Law Journal)
• Using COVID-19 as a Springboard for New Marketing Activity²³ (The New York Law Journal)
• Which Webinar and How to Be a Speaker¹⁹ (The New Jersey Law Journal)
• ‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters² (Marketing the Law Firm)
• Your Administrative Team¹⁷ (The New Jersey Law Journal)
• Your Physical, Home or Virtual Office: Then and Now²² (The New Jersey Law Journal)

Podcasts and Videos

• Becoming a Media Savvy Legal Professional (Reinventing Professionals, podcast, 15 minutes)
• Dealing with Public Relations Scenarios with Janet Falk (PILMMA, podcast, 30 minutes)
• How to Be the Attorney that The Wall Street Journal Calls with Janet Falk (Law Firm Growth, podcast, 28 minutes) and Highlights
• How to Get Press Coverage for Your Law Firm (Legal Toolkit, podcast, 38 minutes) and Transcript
• How to Grow Your Practice Using Public Relations (The Law Entrepreneur, podcast, 47 minutes) and Highlights
• How to Introduce Yourself to Reporters as a Source for News Stories (The B2B Show, video, 6 minutes)
• How Media Strategy Should be Part of Litigation Strategy (Legal Mastermind, podcast, 28 minutes)
• How PR Can Help Position Your Firm as the Go-To Resource in the Community (Wealthy Woman Lawyer, podcast, 53 minutes)
• How Small Law Firms Can Use Media Relations to Promote Their Firm (Good2bSocial.com, podcast, 26 minutes) and Highlights
• Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips (podcast, 35 minutes) and Highlights
• Janet Falk: Breaking Through in PR (The Dan Nestle Show, podcast, 64 minutes)
• Janet Falk: Public Relations & Communications (The Accidental Entrepreneur, podcast, 61 minutes)
• Janet Falk: Strategies for News Coverage and Revenue Growth (Go Legal Yourself podcast, 26 minutes)
• Legal Public Relations with Janet Falk (KLA Marketing Associates podcast, 39 minutes) and Highlights
• Media Relations for Litigators with Janet Falk (Beverly Hills Bar Association video, 27 minutes)
• OMG! They’re in the Lobby with the Cameras! How to deal with and develop good relationships with the press and avoid ethical pitfalls (Beverly Hills Bar Association, video, 65 minutes) and Highlights
• Public Relations with Janet Falk (Marketing for Your Future, audio, 10 minutes) and Transcript
• Rev Up Your Newsletter (Lawyer Mastermind Podcast, 23 minutes) and Transcript
• Three Ways to Improve Your LinkedIn Presence (The B2B Show, video, 3 minutes)
• Top Five Tips to Successfully Network in a Pandemic (Esq.Marketing, video, 32 minutes)
• Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio, podcast, 23 minutes) and Highlights
• Why Her and Not Me? How You Can Be the Attorney Reporters Call (Lunch Hour Legal Marketing, podcast, 55 minutes) and Highlights
• Wonder Women in Business (Freeman Means Business, podcast, 23 minutes)