These articles, blog posts, podcasts and videos provide insight, tips and guidance on diverse topics of communications and strategy. Although grouped as General and Law Firm, these ideas may transcend sectors.

Click on the link for a tip-laden read. You can ask me how these suggestions might be implemented for your business, legal or consulting practice when you call 212.677.5770 or email Janet@JanetLFalk.com.

General

• 6 Excellent Examples of Email Newsletters of Copywriters & Content Strategists (Marketing-Mentor.com)
• 7 Steps to Get on a Reporter’s Go-To List (LawPracticeAdvisor.com)
• Action Tips for Public Relations and Networking (Business Profits in the Real World) (Highlights)
• Healthcare PR: 12 ways to promote your news story (Levinson Block)
• Essential Tools for Public Relations Success (Scaling Up Services, 34 minutes) (Highlights)
• Investment vs. Expense: How Do You Categorize Your Communications Costs? (Ventureneer.com)

Law Firm

• Advising a Client on Crisis Communications: The Three Rs and Three Fs***  (Marketing the Law Firm)
• Attract Media Interest with Year-End Predictions (SoloPracticeUniversity.com)
• Co-authored Articles in Industry Trade Publications##  (Marketing the Law Firm)
• Flat Fee or Hourly Rate: A Solo Attorney’s Question### (The New York Law Journal)
• From Cards to Coffee: Showing Client Appreciation….. (The New York Law Journal)
• Highlights of 2016 And Predictions for 2017 Attract Year-End Media Interest+ (Marketing the Law Firm)
• How to Leverage Media Relations Throughout an Attorney’s Career++ (Marketing the Law Firm)
• How to Network with Reporters and Potential Referral Sources at an Industry Conference^ (Marketing the Law Firm)
• How YOU Can Be the Attorney Reporters Call (New York City Bar Small Law Firm Center E-Newsletter)
• Improve Your Networking Success at Industry Events^^ (The New York Law Journal)
• Make Cybersecurity a Priority++++ (The New York Law Journal)
• Marketing From Your Computer#### (The New York Law Journal)
• Maximize Client Alerts* (Marketing the Law Firm)
• Pinpoint Highlights of 2017 and Offer Forecasts for 2018 to Industry Publications** (The New Jersey Law Journal)
• Promote a Court Decision Through News, Client Alert, Social Media and More**** (The New York Law Journal)
• Size Up an Ideal Office Space+++ (The New York Law Journal)
• Technology Is a Solo Attorney’s Silent Partner^^^ (The New York Law Journal)
• ‘Why Her and Not Me?’ Best Practices for Initiating and Maintaining Relationships with Reporters# (Marketing the Law Firm)

Podcasts and Videos

• How to Be the Attorney that The Wall Street Journal Calls with Janet Falk (Law Firm Growth, podcast, 28 minutes) and Highlights
• How to Grow Your Practice Using Public Relations (The Law Entrepreneur, podcast, 47 minutes) and Highlights
• How to introduce yourself to Reporters as a Source for News Stories (The B2B Show, video, 6 minutes)
• How Small Law Firms Can Use Media Relations to Promote Their Firm (Good2bSocial.com, podcast, 26 minutes) and Highlights
• Improve Your ePresence, Introduce Yourself to Reporters and Networking Tips (podcast, 35 minutes) and Highlights
• Legal Public Relations with Janet Falk (KLA Marketing Associates podcast, 39 minutes) and Highlights
• Three Ways to Improve Your LinkedIn Presence (The B2B Show, video, 3 minutes)
• Using Public Relations as a Proactive Strategic Legal Tool (The Legal Marketing Studio, podcast, 23 minutes) and Highlights