Category Archives: Case Studies

You might wish to put pressure on opposing counsel in litigation.

Perhaps you aim to showcase your experience and insights — to build awareness, attract more clients, keep in touch with referral sources and increase customer loyalty.

News coverage will help drive attendance and spur ticket sales to an event.

Click on the headline to read these examples of the power of communications. Let’s consider the approaches that will help you achieve your goals. You can reach me at 212.677.5770 and email Janet@JanetLFalk.com.

Trade Magazine and Newsletter Articles Generate 800+ Phone Calls

Hotel How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?

Online News Story Sparks Same-Day Settlement Phone Call from Defendant’s Attorney

Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.

TODAY Show Segment Nearly Doubles Website’s Traffic

Today_show_logo Timing is everything. A well-timed pitch, made to a reporter in a casual setting, may lead to a high-profile news story.

Attorney Speaks to CNBC on Presidential Candidate’s Proposal

Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.

Action-oriented Articles Prompt Smith Barney Clients to Call Financial Advisors

When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.

Janet L. FALK

Strategic Public Relations and Marketing Communications