Janet L. FALK

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Category Archives: Legal

Attorneys find mentions in the media helpful in attracting interest to their area of practice and in putting pressure on opposing counsel.

Online News Story Sparks Settlement Phone Call from Defendant’s Attorney

Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.

This entry was posted in Case Studies, Legal, Media Relations on February 23, 2016 by Janet L. Falk.

Attorney Speaks to CNBC on Presidential Candidate’s Proposal

Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.

This entry was posted in Case Studies, Legal, Media Relations on February 23, 2016 by Janet L. Falk.

New York Law Journal Article Boosts Ticket Sales to Legal Nonprofit’s Fundraiser

NY Law Journal Media coverage in advance of a fundraising luncheon generated additional ticket sales for Staten Island Legal Services for two consecutive years. A newsletter helped solicit additional donations.

This entry was posted in Case Studies, Legal, Marketing, Media Relations on December 29, 2017 by Janet L. Falk.

Janet has given engaging and extremely practical programs at NYCLA’s CLE Institute. Attendees learned techniques that they could implement to build their networks, as well as hands on training on how to get noticed and quoted by the media. She is a pleasure to work with and a true professional, who I highly recommend

Bari ChaseDirector, CLE Institute at New York County Lawyers Association (NYCLA) and NYCLA Programs

With Janet’s help, one of our cases received local and nationwide attention from print and internet news outlets, and even from television producers. We highly recommend Janet and believe her efforts have helped raise the firm’s profile.

Kenneth J. KatzPrincipalKatz Melinger PLLC

Janet Falk is a great practical motivator: the term requires a definition. Some people are very good at setting you off in the right direction in your career, but they don’t know the mechanics of how to get there. Janet does both. When first I met her, I had been down-sized and had vague ideas about going into business for myself. She helped me set up a complete marketing plan, including everything from a website, to provocative business cards, to getting my first article published in The New York Law Journal. I am not yet exactly where I want to be, but I am unquestionably on the road. I recommend her highly.

William B. StockOffice of William B. Stock

“If you’re an attorney looking for press coverage, Janet can show you the various tools that will help you to get ‘in’ with reporters and journalists. It’s a no brainer for private practitioners, regardless of the substantive area of law they handle. Trust her, she knows what she’s talking about.”

Jose AlmanzarPericoni, LLC

Janet says “Reporters call the people they know; they don’t call someone they never heard of.” She introduced me to a reporter for an interview on employment law. After my quotes were published in an online article, another reporter from the same publication contacted me on a different employment issue. She quoted me twice in one article and once in another news story. Thanks, Janet!

Randi MelnickRandi Melnick Consulting

Janet had great insights on (media relations), a topic that’s foreign to a lot of lawyers. She kept our audience of solo attorneys and legal professionals completely engaged.

Dana Heitz, Esq., Co-founder, Deliberate Solos

Janet promoted Staten Island Legal Services’ first fundraising luncheon in 2013 to The New York Law Journal. She was able to secure an article in advance of the event, which is very unusual, and that news story helped us sell more tickets. The NYLJ also came to the event and provided coverage of the luncheon with a prominent photo. She repeated that success for the second luncheon in 2014 as well. […] It’s no exaggeration to say that the news stories and [the launch of our] newsletter turned out so well thanks to her persistence.

Nancy GoldhillExecutive DirectorStaten Island Legal Services

“It’s not easy to get on the front page of The New York Law Journal, and it’s usually for something bad. Here, we are on the front page and it’s for doing good! Thank you, Janet.”

Robert J. Miller, Former Chair of New York Litigation Group at Reed Smith LLP

Janet graciously guest speaks in my NYU graduate class in Marketing. Her presentations are thoughtfully put together and demonstrate numerous points with clearly articulated case histories from different sectors. She presents a wealth of expertise and is very generous with her time and patient with student questions. Janet also speaks at my FastTrac New Venture classes and her presentations there are equally excellent.

Sandra HoltzmanPresident, Holtzman Communications

This is one of the few times in my career when the realization exceeded the anticipation. Even though Janet was highly recommended by several professionals in the Public Relations industry, this Southern gentleman was not excited about doing business with a New Yorker. I must confess she did an outstanding job for our company. Not only did she listen to me (the customer), she was patient, persistent and persevered, and so was successful in getting our article in a key publication. Thank you for doing such an outstanding job.

Ed KatzFounderInternational Office Moving Institute

Connect With Janet L. Falk

Janet L. Falk

Communications and Research

425 Main Street
Suite 12L
New York, NY 10044
212.677.5770
janet@janetlfalk.com

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