Sometimes attorneys in a litigation case need to motivate opposing counsel representing a business. When unfavorable news stories lead that company’s customers to voice their concern and dismay about business practices, it usually prompts defense counsel to respond.
Watch mid-morning news headlines for topics that relate to your industry. Afternoon and evening news reporters may need sources to comment on those stories.
Media coverage in advance of a fundraising luncheon generated additional ticket sales for Staten Island Legal Services for two consecutive years. A newsletter helped solicit additional donations.