Use LinkedIn to Book Speaking Engagements
An introduction from a known source may make the difference in booking a speaking engagement. This outreach has four steps:
1. Assemble a list of trade associations and professional membership groups where you are likely to meet your target audience. Or compile a wish list of companies and organizations that are potential clients.
2. Locate the appropriate contact, President or Chair of the Program Committee, and email them regarding your interest in speaking on a few subjects to their group.
3. When the group’s officer does not respond, identify a mutual contact of any officer of the group and ask them to introduce you, following the template.
4. When this intermediary agrees to do so, send them a lightly revised version of your original correspondence with the organization so it may be copied and emailed to the group’s officer.