Give and Take

 It’s better to give than receive.

You may remember past discussions of your Marketing RBI, as well as how you can team up and support a client.

Consider how these five activities create a framework for you to give, whether to clients, referral sources, colleagues or assorted contacts in your circles:

  • Networking: Identify two contacts whose professions are aligned or who share an interest. Before you introduce them, ask these connections for a three-sentence bio. Make sure they are not already acquainted and confirm their interest in a future chat. Share the bios and arrange a three-way video call. This will give your contacts an opportunity to expand their circles and you will catch up on their latest activities. You can encourage them to meet without your participation, of course.
  • Speaking: Team up with a client or a referral source to speak on a podcast or present a webinar. If you’ve recently appeared on a podcast, introduce the connection to the host, who is always looking for guests for the program.
  • Writing: Bring a case study to life in an article for a trade magazine. Propose a co-authored article to a client, colleague or referral source. You do most of the writing; having them as a co-author enhances your credibility to the editor of an industry newsletter.
  • Participating in the trade association of your target market: Promote the organization’s next activity by sharing the event announcement in your LinkedIn groups. Invite a connection to attend the program and arrange a follow-up conversation after the event. You can also share an article from the association’s newsletter as a post on your LinkedIn profile and other social media accounts.
  • Extending your presence online: Plan to post on LinkedIn twice a week. Write a LinkedIn recommendation for a colleague or vendor. Comment and share your contacts’ posts, so they’re visible to more people. Spread the word on Facebook and X (Twitter), if your connections are active there.

Now that you’re prepared to give, what about the TAKE part of the equation?

According to Wharton professor Adam Grant, it’s not about taking at all.

Instead, it’s about RECEIVING or MATCHING.

In other words, when someone gives to you in one of the ways outlined above, you graciously receive their offer. Later, perhaps, you create an opportunity to reciprocate. You match their gift and perform a service for them in return.

This Month’s Tip

Create a giving appointment in your daily calendar. Research shows that keeping a gratitude journal for 15 minutes a day, three times a week, can enhance your feeling of happiness. By giving to others in your professional circles, you will give them a boost that supports their business, plus improve your own mood.


It’s GIVE and Take, not TAKE and Give. There are many ways to give. Let’s look at your Marketing RBI and discuss the opportunities where you feel most comfortable giving to clients, colleagues and referral sources. Contact me at , set an appointment here or call me at 212.677.5770 to get on the giving path.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.