There is no excuse when you control the space

Imagine you are reviewing a contract before sending it to a client.

Oops.

Page 3 is missing.

Looks like page 5 and page 6 are duplicates.

There’s a coffee stain on the signature page.

This contract is unacceptable.

It should be perfect.

Obviously, you would not send a client this coffee-stained contract.

It’s the same with your website.

When you control the space, your website should be perfect.

Anything less conveys:

• you are not professional
• you are inattentive to clients
• and you overlook details.

These are relationship-killers.

Conduct a Quick Review of Your Website
Skim the home page in light of these questions:

1. Does it speak to the reader mostly with YOU and YOUR or I and We?
2. Are the paragraphs short?
3. Is the content divided by subheads?
4. Is it easy to scan, thanks to bold font?
5. Are there bullet points and lists?

If this initial review is not going well, then the website is less than perfect and could cost you business.

When visitors cannot readily learn how you might help them, they leave the website.

You can fix these issues easily enough and make a better first impression.

Of course, you could ask someone, perhaps myself, to review your website in a FREE 30-minute consultation that guarantees TWO ideas.

This Month’s Tip

Run this checklist on your website. After you answer the questions about the home page, look at a few other pages and consider these issues:

1. Is there a sample of your expertise — a free downloadable white paper, tip sheet or quiz — upon submitting an email address?
2. Are the images relevant?
3. Do you invite visitors to contact you and display your phone number and email address on every page?
4. Is the latest issue of your newsletter available for review? Is it current? Is it easy for visitors to subscribe?
5. Does the website display well on mobile?

Contact

Make a commitment to your primary digital asset — your website — so it is perfect, or at least nearly there. Address these 10 questions before you tackle the bigger issue of attention-grabbing and persuasive content. When it’s time for that step, I have the perfect solution. Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770 for your FREE 30-minute review. I guarantee TWO IDEAS. Plus, I’ll ask one more question: Now that you have polished your website, how often should you review it?

See also: Lose Excess Fat (Verbiage) in 2022

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

Image credit: YA-Webdesign.com

 Your (Re-Opening) Activity List

Even though you were working remotely, consider that you are re-opening your business, post-COVID-19 lockdown. What might be different (or the same) compared to a new business launch?

In these unusual times, I hope that you, your family and your team forge ahead with new energy and inspiration as you resume business.

During this period of uncertainty (June 2020), you may envision a new start for your business. Take a fresh look at how you may adapt your marketing activities for a post-COVID-19 environment.

Revisit and revise.

This is the tenth and last in a series of tips that help you to continue promoting your services. If your marketing activity sits on the back burner, like this tea kettle, move it to the front.

A recent conversation with an attorney about to launch a solo practice prompted me to reflect on Best Communication Practices to Launch a Law Firm. 

For many business owners and consultants, resuming operations post-pandemic lockdown may feel like a re-launch.

Let’s look at the eight items on the launch list and see how they might be adjusted for an ongoing business that is re-opening after the lockdown:

1. Website: If your website directed visitors to call an alternate number, perhaps your cellphone, update that reference. If you mentioned any change in operations due to the pandemic or lockdown, perhaps that you were working remotely, make that current or remove it, as appropriate.
2. Database of contacts: Review and update contact information for your connections by adding their cellphone numbers, which may be how you have been communicating recently. 
3. Announcement of your launch: Consider whether to send an email advising contacts that you have returned to your prior location.
4. Social media presence: Commit to contributing more often on the social media platforms visited most often by your peers and referral sources by scheduling appointments several times a week.
5. Press Release: Plan to (re)introduce yourself to reporters with a Media Profile and a forecast of how the post-COVID environment will change for a specific industry sector or demographic segment. (There is no need to tell the media you have resumed operations.)
6. Networking groups: You probably participated in group Zoom discussions during the lockdown. Reach out to those contacts you’ve recently met and consider inviting them to one of your networking groups, which may be virtual, or ask to visit an organization where they are a member.
7. Business cards: In lieu of a paper card, update your email signature to ensure it features links to your website, LinkedIn profile, newsletter, blog and your most recently published article.
8. Article: As in the forecast of your (updated) Media Profile, suggest a topic for an article to the editor of an industry trade publication read by your target market, perhaps in collaboration with a client.  

As a reminder, the previous topics in this series were:
Rev Up Your Newsletter (or Start One) 
Revisit Your Website
Refresh Your LinkedIn Profile and Activity
Time to Write That Article
Tap Your Network (for informal business coaching)
Speak on a Podcast and Promote Your Appearance
Use Photos to Tell Your Story
Team Up for a Win-Win (collaborate on a presentation or article)
Networking Squared

Each newsletter in the series includes links to resources that help you Take Marketing Off the Back Burner.

Tips

How often should you execute these marketing activities? Most businesses do not change dramatically in a short period of time. Schedule a date once every quarter to review each of the following, individually: Website, LinkedIn profile, Media Profile and an idea for an Article. Your Newsletter is probably published quarterly, as well.

Establish a system to add contacts to your Database on an ongoing basis. Plus, set dates to periodically reach out for a quick catch-up call or an invitation to attend a webinar or networking event together. 

Schedule time to participate on Social Media at least three times a week, whether you post your own thoughts, share an article by another or comment on posts by your connections.

Whenever you create new material, such as a published article or newsletter, post it on your website, promote it on social media, incorporate a reference and link to your Email Signature and add it to your LinkedIn profile. (Links to your website and LinkedIn profile remain the same.)

Contact

It’s time to dive back into the Marketing pool post-COVID. Let’s brainstorm and work on ideas. Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770 to get started. There’s no time like the present for your Marketing activity to move ahead swimmingly.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Networking Squared

Raise your Networking to a higher power by leading a three-way conversation.

In these unusual times, I hope that you, your family and your team remain focused on your goals.

During this interim period of uncertainty (May 2020), you may seek opportunities for re-connecting with others as part of your business development.

Tap into your network of contacts and locate those who might welcome a conversation with a potential collaborator or referral source.

This is the ninth in a series of tips that help you to continue promoting your services. If your marketing activity sits on the back burner, like this tea kettle, move it to the front.

You probably receive a substantial portion of your business from referrals.



Referrals and Networking are the opposite sides of the same coin; why do many people say they dislike Networking?

People refer those whom they know among their many contacts.

How did they gather those contacts?

Through networking!

Consider your many connections in diverse circles and among allied professionals: Your Gold Mine of 5,000 Contacts.

Plan to catch up with them, with a twist.

Invite them to a call with someone with a similar business, a related target market or even a contact who enjoys the same pastime of swing dancing.

You can raise your networking activity to a higher power by teaming up and having a three-way conversation, what I call Networking Squared.

When your invitations are accepted by both parties, here’s what happens next:

• The three of you chat in an online meeting or conference call;
• The contacts introduce themselves and discover they have overlapping areas of mutual interest;
• They swap war stories and compare notes on shared experiences;
• They offer to send each other recent articles and newsletters;
• They agree to keep in touch.

Perhaps they find a way to collaborate on a project, article, podcast, webinar or be a guest author for the other’s newsletter or blog.

That’s the power of Networking Squared!

Indeed, that is how attorney Patricia Werschulz and marketer Sandra Holtzman have published two articles in The New York Law Journal. Plus, Werschulz has spoken at Holtzman’s class at the Fashion Institute of Technology.

The following discussions will help you strengthen your network as you actively introduce contacts to each other.

Up with Referrals! Down with Word-of-Mouth.
Two Can Network Better Than One

Here are all the resources on one sheet.

Tips

What are good questions to get the conversational ball rolling in your Networking Squared meeting? The best questions are open-ended, permitting the respondent to share an example or anecdote that illustrates the point of discussion. Some favorites are:


• How do you help others: Save Time, Save Money, Make More Money or Get More Joy out of Life?
• What was the highlight of the past year (or quarter) in helping a client?
• (In reply to a statement) That sounds hard. How do you do that?

Learn more about Problem and Solution Questions. You may also request an e-book with an innovative approach to networking.

Here’s the list of the 10 articles in this series

Contact

Do you want to raise the power of your networking activity? Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770 to get started. Let’s review your contacts and see who might make good matches for a Networking Squared conversation.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Team Up for a Win-Win

When you collaborate with a colleague in another profession or a client, you show that you speak the language of that target market.

In these uncertain times, I hope that you, your family and your team continue to make progress.

During this interim period of uncertainty (May 2020), you may seek opportunities for speaking and writing.

Focus on those Marketing initiatives sitting on the back burner. Consider partnering with a colleague or a client for a webinar, podcast appearance or article. Plan to share your insights and speak directly to their peers, as part of your marketing outreach activities.

This is the eighth in a series of tips that help you to continue promoting your services. If your marketing activity sits on the back burner, like this tea kettle, move it to the front.

Collaborate with a client or a colleague for a win-win on all sides.

Perhaps you worked with a client in the technology industry on a non-tech issue. Consider how you might describe the situation you faced: you analyzed the Problem (or Present status); you developed an Action plan and advised on its execution. You achieved short-term Results and monitored the longer term Impact of your efforts. 

You are now prepared to write that experience up as a Case Study, following the P A R I format, working closely with the client.

Others in that sector of tech, whether competitors or colleagues of your client, would likely benefit from both of your perspectives in developing a similar approach and results.

If you want to attract more clients on that order, consider where they might look for a solution to that type of problem: a webinar, a podcast hosted by an industry insider or an article in a trade publication.

Here are some of the anticipated outcomes:
• The co-authorship or co-leader role of your collaborator grants you access to the industry-focused venue and gives you a higher degree of credibility from the perspective of the editor, webinar organizer or podcast host. 
• In turn, the venue provides the audience.
• You connect easily with the collaborator’s contacts in the sector, who recognize that you understand the language and landscape of their business
• You strengthen your relationship with your client.
• You secure a valuable article or appearance for her, granting her status as a thought leader.

You can anticipate similar results when you partner with a colleague in another profession, perhaps an accountant, marketer or financial adviser. 

The following discussions will help you assess projects completed with clients and colleagues to find appropriate examples for case studies, speaking and writing.

Client + You @ Business Meeting = Speaking Success
Client Success Becomes a Case Study and Article
Why You Should Co-Lead a Workshop with a Colleague
Your Co-Authored Article Reaches Influencers of Your Target Market

Here are all the resources on one sheet.

Tips

Who might you partner with on this case study/publication/speaking project? Start by reflecting on the work you most enjoyed or found most remunerative and where you wish to secure more engagements. Now, create a list of those previous clients who deemed your services and advice a resounding success. Add to it other professionals who collaborated in a key component of the project. Perhaps vendors who contributed substantively to the outcome might be valuable collaborators in this case study as well.

Here’s the list of the 10 articles in this series

Contact

Are you ready to write up a case study, and take it to an industry publication, webinar or podcast with a client or colleague as your partner? Contact me at Janet@JanetLFalk.com,set an appointment here or call me at 212.677.5770 to get started. Let’s consider some case study topics and go for the win-win.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Use Photos to Tell Your Story

A picture captures the eye of the reader and enhances your words.

In these tough times, I hope that you, your family and your team are focused on what matters.

During this interim period of uncertainty (May 2020), you may revisit and re-purpose past projects.

Focus on those Marketing initiatives sitting on the back burner. Use a photo to re-cast content and breathe new life into that material.



This is the seventh in a series of tips that help you to continue promoting your services. If your marketing activity sits on the back burner, like this tea kettle, move it to the front.

Almost every piece of content can be reconfigured in a new format (print, audio, video). In this new mode, and in its promotion, consider including a photograph for greater visual interest. 



Knowing that viewers respond more strongly to photos on websites and brochures, find ways to incorporate snapshots. “Our brains process visuals faster, and we are more engaged when we see faces,” states a report from the Media Psychology Research Center.

Who might be in the photo?
you talk with a client or colleague
a workshop participant speaks with you
visitors to your location (who have signed a release form)
a distinguished guest, among others.

Keep a digital camera handy; you never know when the camera-ready moment will strike. Afterwards, follow-up and share the fleeting memory with those in the shot.

Periodically, review the photos you have used in the past, to ensure they are still relevant and consistent with the messages you wish to convey.assess the photos currently in use, plus guide you to include others in the future.

How Your Photo Can Attract 3,000 People

Make the Most of Your Event Photos

There may be an occasion when it is NOT appropriate to use a photo. As an attorney, for example, when your client is the plaintiff, it may not be in her best interest to have her face in the news. In that case, tell the reporters covering the news story, No Photos, Please.

Here are all the resources on one sheet.

Tips

If the viewer’s eye is drawn to photos, what happens when there are no people in the picture? The world’s most popular radio station is WII-FM, namely What’s In It For Me. If a visitor to your website do NOT see someone in a featured photo, how will she identify with the activity or solution that is discussed?

Compare the pairs of locations depicted here, some with people and others with no one, and then consider which place YOU might visit.

Here’s the list of the 10 articles in this series

Contact

Is it time to refresh your photo collection? Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770. Let’s review your snapshots and consider adding more visuals to your content.

Click here to read prior issues of this newsletter. Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Speak on a Podcast and Promote Your Appearance

Introduce yourself as a resource, prepare your remarks and spread the word.

In these unusual times, I hope that you, your family and your team are managing to achieve your goals.

During this interim period of uncertainty (April 2020), you may re-assess projects that have stalled in the past.

Focus on those Marketing initiatives sitting on the back burner. Speaking on a podcast may be an interesting venue to share your insights with your key audiences and referral sources.

This is the sixth in a series of tips that help you to continue promoting your services.

Podcasts are popular sources of information. In an informal setting the host will ask you for timely thoughts on issues, trends and recent client successes.

Listeners will download the session at a time convenient to their schedule, meaning when they are most attentive.

The host brings a ready-made audience to the program, which, when properly identified, aligns with your targets who are prospects or referral sources.

The following discussions will help you develop a list of potential podcast programs, develop your potential talking points and promote the appearance, both before and after the recorded session.

How YOU Can Be a Podcast Guest

It’s Showtime! Prepare for a Podcast

Speak at an Event AND Report

Here are all the resources on one sheet.

Tips

It’s easy to turn your audio into print by following the Marketing strategy of C O P E (Create Once, Publish Everywhere). Summarize the key points of the discussion in a numbered list. Place the write-up on your letterhead and add the link to the podcast. Publish these Highlights as a post and article on LinkedIn, plus on your website. This makes it easy for someone to scan the topics and decide that she wants to listen to your remarks for 28 minutes.

Here’s the list of the 10 articles in this series

Contact

What is the hot topic that you’d like to share with a podcast audience? Do you know which shows are the most appropriate? Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Let’s brainstorm for ideas and programs of interest.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Tap Your Network

Take advantage of the wealth of knowledge among the contacts who already know you.

In these times, I hope that you, your family and your team are moving ahead with new plans.

During this interim period of uncertainty (April 2020), you may find there is more time for projects that have stalled in the past.

Focus on those Marketing initiatives sitting on the back burner. Re-connecting with contacts in your network will strengthen your mutual ties and, perhaps, provide new insights and perspectives from colleagues in diverse sectors.

This is the fifth in a series of tips that help you to continue promoting your services.

You probably have 5,000 contacts in your circles:

• Members of networking groups and professional membership organizations
• Colleagues at current and prior employers
• Professionals who were on the same side of a project or the other side of a deal
• LinkedIn connections of recent and long-ago vintage
• Vendors and consultants
• People who attended college or graduate school with you
• Plus that stack of business cards

Here’s how to find them: Your Gold Mine of 5,000 Contacts.

Consider which of these individuals you know best and re-connect with them. A phone call might brighten their work-from-home day; even a voice mail message will be a welcome pause.

Invite them to a casual conversation; as you catch up, offer a mutual brainstorming session.

Share experiences and insights that might spark ideas.

In this informal exchange, you will both see things from another’s vantage point.

Perhaps this conversation will open up a new possibility.

It may unearth a potential client base or even an obstacle you had overlooked.

The following discussions serve as a starting point for ways that you and those in your circles may collaborate and informally advise each other.

Grasp the Hidden Power in Your Networking Group 

Connect (and Re-Connect) with Members of Your Networking Groups

Turn Your Networking Inside Out

Networking Towards the King

Here are all the resources on one sheet.

Tips

It’s Give and Take, not Take and Give. Networking works best when you think about others and reach out to assist them. Accordingly, offer to be a resource to the people you know. Set aside time every day to make a phone call or two that will get a conversation started. Suggest an introduction to someone of potential mutual interest. Ask for some advice. Put the ball in play and see where it leads.

Here’s the list of the 10 articles in this series

Contact

Are you searching  for a reason to reach out to these contacts? It can be as simple as Your name came to mind in a review of LinkedIn connections and I thought to check in. Or, Your name came up in a conversation with someone looking for a ____ (profession). Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770.  Let’s peruse your list of contacts and start smiling and dialing.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Time to Write That Article

Share your success in the places where prospects and referral sources look for insights.

I hope that you, your family and your team are managing these times well.

During this interim period of uncertainty (April 2020), you may find that your projects have stalled until a client or colleague responds to your most recent draft or email.

As you await their feedback, take a look at those Marketing initiatives sitting on the back burner. If you’ve been meaning to write an article, now is the time to put your ideas on paper and move that project up to the front.

This is the fourth in a series of tips that help you to continue promoting your services.

Past performance may not be indicative of future results, but it sure does persuade people that you know what you’re talking about.

One of the best ways to demonstrate your expertise is to write an article that explores work completed with a prior client, pointing to lessons learned and best practices.

Another topic is forecasting developments in the year ahead. You might even outline the business impact of a new trend or regulation. These meaty subjects will demonstrate that you are forward-thinking and enhance your credibility. (Don’t worry; no one will check up months from now to see whether you were correct.) 

Consider the magazines where your prospective clients, past customers and referral sources are looking for guidance and up-to-date information to SAVE TIME, SAVE MONEY and MAKE MORE MONEY.

Those industry newsletters are where you want to publish your insightful perspective.

These discussions will help you get started with ideas for content, once you have secured permission from the client:

Are You Too Busy to Write? Then Crowdsource Your Content

Client Success Becomes a Case Study and Article

How are You the Opposite?

Write Your Case Study with P A R I

Your Co-Authored Article Reaches Influencers of Your Target Market

Here are all the resources on one sheet.

 

Tips

Don’t write the article; instead write a letter that proposes the article. Let’s say you’ve penned a discussion that is 600 words. You send it to the editor of Marketing to Managers Monthly. The editor likes the article, but she only has room for 500 words. Or maybe the editor likes what you’ve submitted, and asks you to mention another topic, which will bring the word count to 750. In either case, you have to perform major surgery to bring the article into line with the publication’s requirements. Effectively, you write the article twice.

There is a better way. Compose an email to the editor in advance, before preparing your draft. Describe the theme or topic of the article in three to five sentences, adding a few bullet points that develop the subject. Ask for the word count and send your note. When the editor responds, giving you the signal to go ahead, you will write the article to the prescribed length, as discussed here: Sample Letter to Propose an Article.

Here’s the list of the 10 articles in this series.

Contact

Are you stumped for inspiration to get started? I love to brainstorm ideas for articles, plus I can identify the relevant industry magazine that would welcome your submission. Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Let’s get your ideas and name in print, so others will see you as a solution to their problem.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Refresh Your LinkedIn Presence and Activity

Now that networking activity has primarily moved online, present your digital self at your best.

I hope that you, your family and your team are doing well.

During this interim period of uncertainty (April 2020), when colleagues, contacts and prospects spend countless hours online, your digital presence commands even more attention.

Updating your LinkedIn profile is probably one of those Marketing initiatives sitting on the back burner. Now is the time to refresh it and move that project up to the front.

This is the third in a series of tips that help you to continue promoting your services.

If you are not on LinkedIn, you are not in business.

With more than 660 million members, LinkedIn is the world’s largest professional database.

If it’s been a while since you gave your profile a critical once-over, take a closer look at it now. These suggestions will help you polish it and promote yourself more effectively.

The next step is to review your connections; follow this guidance to expand and strengthen your network.

Finally, make an effort to post value-added content, in the form of evergreen and timely information. Engage in discussions on LinkedIn and comment meaningfully on the posts of others.

Tips

Your LinkedIn presence has three components: profile, network and activity. For optimal results, focus on each one separately, in a sequence over a few days.

Polish Your Profile

What’s in Your LinkedIn Profile’s Background?

Close-up of Your Digital Portrait

Two Ways to Customize Your LinkedIn Profile

Turn Your Client Testimonials into LinkedIn Recommendations

Build Your Network

Add a Note or Default Connection Request?

Keep, Delete or Re-Connect On LinkedIn

Teaching (Public Relations) Graduates to Professionally Use LinkedIn

Don’t Feed the (Troll) Miner

Be Active

Three Ways to Improve Your LinkedIn Presence (video, three minutes)

Write a LinkedIn Post that Stops the Scroll

As You Like it, Please Say WHY

Here are all the resources on one sheet

Here’s the list of the 10 articles in this series

Contact

Are you pleased with the changes you’ve made? If you need a second opinion, contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Together, let’s power up your LinkedIn presence and activity.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Revisit Your Website

Confirm you are the resource that others seek and back up your claims.

I hope that you, your family and your team are well.

During this interim period of uncertainty (March 2020), you may find you can only take projects to a certain point. Then, you may sit back until you receive feedback from a client or coworker.

While you wait, take a look at those Marketing initiatives sitting on the back burner. Now is the time to revisit your website and move that project up to the front.

This is the second in a series of tips that help you to continue promoting your services.

You know how vital a website is to your business. Your online presence demonstrates your breadth of experience and services.

If your website is not up-to-date, it’s almost as if you tell visitors, “We’re slow in keeping pace with today’s best practices.” That may undercut confidence in working with you.

Three Website Tweaks That Do Not Require a Re-Design

• Help visitors SCAN your page’s content. by using two-sentence paragraphs, plus bullet points and lists.
• Post CASE STUDIES that exemplify your successes with other clients.
• Email converts with a 3% click-through rate vs .5% click-through on X (Twitter).
• Make it easy for visitors to contact you, by displaying your phone number and email address on every page.

Tips

Review your website as if you were a first-time visitor; then consider these suggestions:

Is Your Website Up to Date?

Make Your Five W’s Reader-Centered

Your FREEBIE is Valuable to Your Prospects

Are Your Website’s Images Consistent with Your Message?

Post Your Newsletter on Your Website

Here are all the resources on one sheet

Here’s the list of the 10 articles in this series.

Contact

Did you find it easy to implement these tweaks and suggestions? If you need assistance, Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Working together, we’ll ensure your website confirms you are who you say you are.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image Credit: Omar Rodriguez

 Rev Up Your Newsletter (or Start One)

Stay top of mind, even when you are not meeting with contacts.

I hope that you, your family and your team are well.

During this interim period of uncertainty (March 2020), it’s important to keep in touch with clients, prospects, referral sources and contacts.

Yes, they are working from home, isolated from colleagues and interrupted by family and pets.

But, they can only complete so much work, when they are not getting responses from a client or coworker, or they are stymied by tedium.

They actually would be glad to hear from you.

That’s why, if you have put Marketing on the back burner, it’s time to move it up to the front.

This is the first in a series of tips that help you to continue promoting your services.

As you reach out to maintain connection, one of the best channels is an email newsletter that offers insights, case studies and resources, among other topics.

Reading your newsletter will be a welcome break in the work routine.

Why an Email Newsletter?

• Email delivers as a communication tool. It has a larger reach; there are THREE times more email accounts than Facebook and Twitter combined.
• Email delivers to the recipient 90% of the time;  whereas only 9% of your LinkedIn connections  and only 2% of Facebook fans see your posts.
• Email converts with a 3% click-through rate vs .5% click-through on Twitter.
• YOU control the distribution of email, not LinkedIn, Facebook or Twitter algorithms.

Tips

Here is a presentation , plus some discussions on the subject of an email newsletter, to help you get started.

If you already have a newsletter, scrutinize it as if you were reading it for the first time.

Vote for Email and NOT for Social Media

Orient Your Newsletter

Make Your Five W’s Reader-Centered

Post Your Newsletter on Your Website

Here are all the resources on one sheet.

Here’s the list of the 10 articles in this series.

Contact

People are now spending more time reading email. Ready to start your email newsletter at least on a quarterly basis? Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770. We’ll brainstorm together to create a format and content that will keep you top of mind among your contacts.

Click here to read prior issues of this newsletter

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)

Image credit: Omar Rodriguez