Take Marketing Off the Back Burner (3 in a series of 10)

 Refresh Your LinkedIn Presence and Activity

Now that networking activity has primarily moved online, present your digital self at your best.

I hope that you, your family and your team are doing well.

During this interim period of uncertainty (April 2020), when colleagues, contacts and prospects spend countless hours online, your digital presence commands even more attention.

Updating your LinkedIn profile is probably one of those Marketing initiatives sitting on the back burner. Now is the time to refresh it and move that project up to the front.

This is the third in a series of tips that help you to continue promoting your services.

If you are not on LinkedIn, you are not in business.

With more than 660 million members, LinkedIn is the world’s largest professional database.

If it’s been a while since you gave your profile a critical once-over, take a closer look at it now. These suggestions will help you polish it and promote yourself more effectively.

The next step is to review your connections; follow this guidance to expand and strengthen your network.

Finally, make an effort to post value-added content, in the form of evergreen and timely information. Engage in discussions on LinkedIn and comment meaningfully on the posts of others.


Your LinkedIn presence has three components: profile, network and activity. For optimal results, focus on each one separately, in a sequence over a few days.

Polish Your Profile

What’s in Your LinkedIn Profile’s Background?

Close-up of Your Digital Portrait

Two Ways to Customize Your LinkedIn Profile

Turn Your Client Testimonials into LinkedIn Recommendations

Build Your Network

Add a Note or Default Connection Request?

Keep, Delete or Re-Connect On LinkedIn

Teaching (Public Relations) Graduates to Professionally Use LinkedIn

Don’t Feed the (Troll) Miner

Be Active

Three Ways to Improve Your LinkedIn Presence (video, three minutes)

Write a LinkedIn Post that Stops the Scroll

As You Like it, Please Say WHY

Here are all the resources on one sheet

Here’s the list of the 10 articles in this series


Are you pleased with the changes you’ve made? If you need a second opinion, contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Together, let’s power up your LinkedIn presence and activity.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

(This discussion has been lightly edited for updated content.)
Image Credit: Omar Rodriguez