Take Marketing Off the Back Burner (2 in a series of 10)

 Revisit Your Website

Confirm you are the resource that others seek and back up your claims.

I hope that you, your family and your team are well.

During this interim period of uncertainty (March 2020), you may find you can only take projects to a certain point. Then, you may sit back until you receive feedback from a client or coworker.

While you wait, take a look at those Marketing initiatives sitting on the back burner. Now is the time to revisit your website and move that project up to the front.

This is the second in a series of tips that help you to continue promoting your services.

You know how vital a website is to your business. Your online presence demonstrates your breadth of experience and services.

If your website is not up-to-date, it’s almost as if you tell visitors, “We’re slow in keeping pace with today’s best practices.” That may undercut confidence in working with you.

Three Website Tweaks That Do Not Require a Re-Design

  • Help visitors SCAN your page’s content. by using two-sentence paragraphs, plus bullet points and lists.
  • Post CASE STUDIES that exemplify your successes with other clients.
  • Email converts with a 3% click-through rate vs .5% click-through on X (Twitter).
  • Make it easy for visitors to contact you, by displaying your phone number and email address on every page.


Review your website as if you were a first-time visitor; then consider these suggestions:

Is Your Website Up to Date?

Make Your Five W’s Reader-Centered

Your FREEBIE is Valuable to Your Prospects

Are Your Website’s Images Consistent with Your Message?

Post Your Newsletter on Your Website

Here are all the resources on one sheet

Here’s the
list of the 10 articles in this series.


Did you find it easy to implement these tweaks and suggestions? If you need assistance, Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Working together, we’ll ensure your website confirms you are who you say you are.

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(This discussion has been lightly edited for updated content.)
Image Credit: Omar Rodriguez