Take Marketing Off the Back Burner (1 in a series of 10)

 Rev Up Your Newsletter (or Start One)

Stay top of mind, even when you are not meeting with contacts.

I hope that you, your family and your team are well.

During this interim period of uncertainty (March 2020), it’s important to keep in touch with clients, prospects, referral sources and contacts.

Yes, they are working from home, isolated from colleagues and interrupted by family and pets.

But, they can only complete so much work, when they are not getting responses from a client or coworker, or they are stymied by tedium.

They actually would be glad to hear from you.

That’s why, if you have put Marketing on the back burner, it’s time to move it up to the front.

This is the first in a series of tips that help you to continue promoting your services.

As you reach out to maintain connection, one of the best channels is an email newsletter that offers insights, case studies and resources, among other topics.

Reading your newsletter will be a welcome break in the work routine.

Why an Email Newsletter?

  • Email delivers as a communication tool. It has a larger reach; there are THREE times more email accounts than Facebook and Twitter combined.
  • Email delivers to the recipient 90% of the time;  whereas only 9% of your LinkedIn connections  and only 2% of Facebook fans see your posts.
  • Email converts with a 3% click-through rate vs .5% click-through on Twitter.
  • YOU control the distribution of email, not LinkedIn, Facebook or Twitter algorithms.


Here is a presentation , plus some discussions on the subject of an email newsletter, to help you get started.

If you already have a newsletter, scrutinize it as if you were reading it for the first time.

Vote for Email and NOT for Social Media

Orient Your Newsletter

Make Your Five W’s Reader-Centered

Post Your Newsletter on Your Website

Here are all the resources on one sheet.

Here’s the list of the 10 articles in this series.


People are now spending more time reading email. Ready to start your email newsletter at least on a quarterly basis? Contact me at Janet@JanetLFalk.com , set an appointment here or call me at 212.677.5770. We’ll brainstorm together to create a format and content that will keep you top of mind among your contacts.

Click here to read prior issues of this newsletter

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(This discussion has been lightly edited for updated content.)
Image credit: Omar Rodriguez