Vote. Vote for Email and NOT for Social Media

 Email has the highest ROI of all marketing activity. 

If you do not already have an email newsletter, it is (past) time to launch it.

Research reports that consumers prefer to hear from service providers, vendors and brands by email. 

Email delivers to your subscribers 90% of the time; compare that success rate to Facebook posts, which are seen by only 2% of your friends and LinkedIn, where 9% of your connections see your posts. In other words, more than 90% of your contacts do NOT see what you post on social media, but they WILL read it on email.

More than half of consumers (53%) check their email on their smartphone, making subscribers open to viewing your message, regardless of their location in the moment they receive it and read it.

Accordingly, it’s vital to tailor the content of your newsletter and ensure that it displays well on a smartphone.

If you DO have an email newsletter, here’s a list of best practices to review and see how yours compares.

This Month’s Tip

Email is the way. Whether the email newsletter is read that same day or at another time, the subscriber sees your name and mentally records the fact that you entered their In box. Now that it is more difficult to conduct business face to face and in person due to COVID, it is imperative that you remain top of mind among your connections. When relationships are reinforced by periodic email, it is more likely you will be remembered for a future contact or receive a positive response to your next phone call.


What is the status of your newsletter? Let’s review your strategy, content and format to make the most of your outreach. Contact me at , set an appointment here or call me at 212.677.5770. Elect to capture the eyes and mind of your subscribers and move them to choose you as their next partner.

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(This discussion has been lightly edited for updated content.)
Image credit: PhotoDune