Take Marketing Off the Back Burner (6 in a series of 10)

 Speak on a Podcast and Promote Your Appearance

Introduce yourself as a resource, prepare your remarks and spread the word.

In these unusual times, I hope that you, your family and your team are managing to achieve your goals.

During this interim period of uncertainty (April 2020), you may re-assess projects that have stalled in the past.

Focus on those Marketing initiatives sitting on the back burner. Speaking on a podcast may be an interesting venue to share your insights with your key audiences and referral sources.

This is the sixth in a series of tips that help you to continue promoting your services.

Podcasts are popular sources of information. In an informal setting the host will ask you for timely thoughts on issues, trends and recent client successes.

Listeners will download the session at a time convenient to their schedule, meaning when they are most attentive.

The host brings a ready-made audience to the program, which, when properly identified, aligns with your targets who are prospects or referral sources.

The following discussions will help you develop a list of potential podcast programs, develop your potential talking points and promote the appearance, both before and after the recorded session.

How YOU Can Be a Podcast Guest

It’s Showtime! Prepare for a Podcast

Speak at an Event AND Report

Here are all the resources on one sheet.


It’s easy to turn your audio into print by following the Marketing strategy of C O P E (Create Once, Publish Everywhere). Summarize the key points of the discussion in a numbered list. Place the write-up on your letterhead and add the link to the podcast. Publish these Highlights as a post and article on LinkedIn, plus on your website. This makes it easy for someone to scan the topics and decide that she wants to listen to your remarks for 28 minutes.

Here’s the list of the 10 articles in this series


What is the hot topic that you’d like to share with a podcast audience? Do you know which shows are the most appropriate? Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Let’s brainstorm for ideas and programs of interest.

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(This discussion has been lightly edited for updated content.)
Image Credit: Omar Rodriguez