Grab a Partner for the Next Event

Woman introduces client at event

Connect and double your meeting fun.

Your networking groups, professional membership organizations and industry associations have resumed in-person meetings after a long hiatus of virtual events.

You’re probably eager to attend events in person and see your colleagues.

Use this tactic to raise the bar for a doubly productive meeting.

Plan ahead and invite a guest to attend the program with you:

  • a new contact
  • a client
  • someone you’ve been meaning to connect with.

Don’t go it alone, especially if you’re out of practice with in-person networking after the many virtual gatherings you’ve attended.

As a member of a networking group, industry organization or professional membership association, you are responsible for spreading the word about the value of belonging to the organization.

Inviting a new contact goes beyond recruiting members. At an industry event, you’ll help the visitor garner insights on the latest developments and trends as presented by the speaker. At a networking meeting, the guest will create new connections among the other members of the group, perhaps learning some networking tips. In either case, a visitor often brings a different and welcome perspective to the group’s usual discussion.

When the visitor is your client or someone you’ve been meaning to cultivate, you’ll put them in the spotlight at the event you attend together. Introduce them to the group’s officers and other attendees who will warmly welcome them; members are eager to meet the newcomer. The guest will appreciate the attention and your status with them will be enhanced when they see you in your element, mingling with the leaders.

Having a partner affords you and your guest the opportunity to tag team; you will introduce each other to the attendees and periodically re-group to check in as the event progresses.

Your partner need not be someone new to the host organization. You may reach out to another long-time member of the group, say you look forward to seeing them in person and confirm they will attend.

Whoever you invite, attending an event together strengthens your relationship.

This Month’s Tip

Hold a pre-meeting meeting. Arrange to meet your guest for a coffee 30-minutes before the meeting. Use this time to re-connect and catch up on their latest news. Hear what their agenda for the meeting might be. Plan to work the room together and maximize the moment.


Let’s identify people in your circles or on your wish list who might appreciate an invitation to be your guest. Contact me at, set an appointment here or call me at 212.677.5770. Together we’ll plan ahead to make the next meeting doubly productive for you and your guest.

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