Run this checklist on your website. After you answer the questions about the home page, look at a few other pages and consider these issues:
1. Is there a sample of your expertise — a free downloadable white paper, tip sheet or quiz — upon submitting an email address?
2. Are the images relevant?
3. Do you invite visitors to contact you and display your phone number and email address on every page?
4. Is the latest issue of your newsletter available for review? Is it current? Is it easy for visitors to subscribe?
5. Does the website display well on mobile?