Make It a Double

If one is good, two is better.

Congratulations on your recent speaking engagement!

It was terrific.

    • You were on a podcast.
    • You gave a webinar, perhaps with other speakers.
    • You conducted a workshop.
    • You presented at a conference or were a panelist.

Don’t stop there. Make it a double.

Here’s how the time you spent on research, writing and rehearsal will truly pay off: Find a new venue where you can repeat your performance.

After your podcast appearance, look for other programs where you can talk about the same theme. Search the directories of the major podcast distributors: Apple, Google, Spotify, Stitcher and YouTube. Select general categories or specific areas of interest.

You can also review these directories of podcasts:

Conduct an online search for the Top 10 Podcasts in your industry.

Finally, you can perform reverse engineering. Look on the website for topics and speakers aligned with your subject.

When you have compiled a list of podcasts of interest, contact the hosts and introduce yourself as someone with valuable insights for their listeners. Your recent podcast appearance is a plus. Use the sample letter of How YOU Can Be a Podcast Guest in your outreach to podcast hosts.

Webinars are easily duplicated. When there are multiple webinar providers serving your audience, reach out to each of them with your idea for a timely presentation. For example, providers in the accounting sector include CPA Academy and My CPE.

Connect with the other panelists and propose a reprise of the topic with a different webinar host. Perhaps a webinar producer who previously presented one speaker will find your topic relevant and will schedule a program with the group.

Take that workshop to a group where you are a member or might be a guest speaker:

    • a professional membership organization
    • an industry association
    • a local chamber of commerce
    • an incubator for start-up businesses.

Conferences may be local, regional or national. If you spoke at a state conference, look to a national event. And vice versa.

Host your own event for clients and referral sources, and perhaps even vendors. You will bring everyone up to date on trends and issues, plus they will appreciate networking with your contacts.

Consider giving your repeat performance on a different platform. The webinar I presented on 25 Tips to Prepare for Your Next Conference has been the focus of four podcasts, plus a few more are on my calendar.

Remember, it’s not one and done.

This Month’s Tip

Broaden your audience; two can speak together. Consider teaming up with a client, or referral source, to tap into the market of their peers. Podcast hosts, webinar producers and conference organizers will view your co-presenter as someone who has their finger on the pulse of what’s happening in their industry or their profession, giving you additional credibility as a speaker.


It’s time to double up on your speaking engagements. Let’s review your recent podcast appearances and presentations to see where you might book another. Contact me at, set an appointment here or call me at 212.677.5770. Let’s make your latest speaking engagement a two-fer or even a three-fer.

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In memory of my mother, Sue Falk, who passed away July 30, 2023. She often bought two colors of the same blouse, because, If one is good, two is better.
Image credit: Nearme Cafe