That way, you decide what you will review, not the algorithm.
Perhaps you scroll through your LinkedIn feed by default.
Many people simply allow the LinkedIn algorithm to select among the posts of the hundreds of people to whom they are connected.
The algorithm chooses posts and organizes them in the order of what your connections:
- have written
- have shared
- have commented on
- have liked
Some LinkedIn specialists, like Ed Han, encourage people to “be deliberate about your engagement. . . . This is how you train the algorithm.”
I disagree with Han and take a hybrid approach to reading posts on LinkedIn. I scroll sometimes.
Most often I actively search for certain topics by using hashtags.
Here’s how to locate the posts of greatest value to YOU. Type keywords or hashtags into the search bar in the upper left corner, next to the blue in square, as outlined in red. Hit enter and on the next menu click Posts.
Voila! A list of posts on your topic of choice. Additionally, you can use the option to Filter by 1st connections, Date posted and other criteria.
For example, I am interested in email marketing, so I check on that topic periodically. I filter by 1st connections, so I can keep up with what my esteemed colleagues have to say on the subject.
I now see their latest insights. I can share these ideas with my clients and implement these best practices in my own email newsletter.
By actively seeking the content I prefer, I avoid being inundated with posts that are not especially relevant. It’s fine to learn about an upcoming legal conference or that a contact seeks a paralegal, but I usually have other things on my mind.
I encourage you to follow my lead. Be proactive in the limited time you dedicate to reading posts on LinkedIn. Filter for the topics of greatest value to YOU.
Remember, you can continue to scroll and wrestle with the algorithm to refine it. By sharing, commenting and liking posts by others, you will narrow the scope of your feed.
This Month’s Tip
#Hashtag. Filter. Read. These simple steps are the best way to select the most relevant posts. Another quick way is to click on the arrow in the upper right corner of your LinkedIn feed labeled Sort by. There are two options: Top and Recent. See which one works best for your interests.
Try this #Hashtag. Filter. Read approach. Let’s have a quick Zoom chat with a shared screen, and I will walk you through the process, so you can learn to strategically select LinkedIn posts that align with your interests. Contact me today at 212.677.5770 or email Janet@JanetLFalk.com Let’s get a higher return on the time you invest in reading on LinkedIn.
Click here to read prior issues of this newsletter.
Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.