It’s Showtime!

Seven lessons for guests on a podcast interview.

Recently, I was interviewed by podcaster Bruce Eckfeldt of Scaling Up Services. The 30-minute podcast discussion focused on Essential Tools for Public Relations Success. Listen to this session or read the summary for tips on media relations, websites and newsletters.

Surprisingly, an online search of podcast interview tips reveals far fewer pointers for guests as compared to the numerous suggestions for hosts. Therefore, consider these lessons when you are invited for a podcast interview:

  1. Assemble a list of topics you and the interviewer have agreed to discuss. Print this list in 16-point font for ease of reading each topic. Only you will see the list; it will not be on camera.
  2. Think of how to illustrate these ideas with examples or anecdotes, so the concepts will become clearer to the listener.
  3. Spice up your language to make your remarks memorable. Use acronyms, alliteration, visual imagery, puns and references to pop culture to keep the tone lively.
  4. When you offer a series of points, circle back to summarize them, thereby reinforcing the sequence.
  5. Think of the questions in the interview as a string of pearls. Prepare the answer to every question in the list of topics as if it were an extended elevator pitch, each one a beautiful, rounded reply.
  6. Finally, watch out for filler speech. As you present your insights, you may say fillers like um, uh or you know. The recommended remedy is to take a pause in your speech and not say anything. This pause permits you to catch up with the thoughts racing through your mind and formulate how to convey them to the audience.

This Month’s Tip

Conduct a mock session with a colleague before you appear on the podcast. Record it on a smartphone or tablet, so you can review it, critique it and improve your performance.

See also COPE: How Writing Can Re-Broadcast Your Audio, How YOU Can Be a Podcast Guest and Use Reverse Engineering to Book More Podcast Spots.


Ready for your podcast interview? Let’s develop some topics and questions, enhance them with examples and toss in some lively language. Contact me at , set an appointment here or call me at 212.677.5770 and let’s get your show on the road.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

Photo credit: Michael Meyer