Janet L. FALK

Strategic Public Relations and Marketing Communications

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Category Archives: Marketing

There are multiple channels to attract prospects: email, promotional literature, website, newsletter and holiday greeting card. Consider the target audience; what are their needs and where might they seek resources and solutions. Then place yourself in front of them.

Trade Magazine and Newsletter Articles Generate 800+ Phone Calls

Hotel How much would it cost to buy leads of CFO’s in your industry? Before you contacted them, were they motivated to use a service that might save them thousands of dollars?

This entry was posted in Case Studies, Marketing, Media Relations on 01/01/2013 by Janet L. Falk.

Action-oriented Articles Prompt Smith Barney Clients to Call Financial Advisors

When technical information needs to be accessible to the reader, especially about personal finance, snappy headlines with eye-catching phrases can make the difference and engage the client.

This entry was posted in Case Studies, Marketing on 07/04/2014 by Janet L. Falk.

[Janet Falk’s essay Your Daily Pie of Time is] a great way of making vivid the fact of opportunity cost and tradeoffs.

Oliver BurkemanAuthor, Four Thousand Weeks

Janet is a highly experienced author and speaker with whom I’ve had the pleasure of working at my continuing legal education nonprofit. Janet has authored several articles aimed at providing readers with practical advice and guidance about marketing, networking, speaking, writing, leveraging social media, and connecting with reporters, among others. Her ability to dissect each undertaking into detailed, actionable steps is remarkable and demonstrates her extensive knowledge of the legal, marketing, and PR industries. Her ideas are original, thoughtful, and tailored for professionals who need something more than generic, one-size-fits-all advice. For example, we all understand the importance of networking, but Janet recognizes that networking means more than building your own book of business; it requires organization, prioritization, strategy, and a focus on others. After compiling a list of contacts from numerous sources (e.g., email addresses and business cards, newsletter and blog subscribers, client lists, event attendee rosters, LinkedIn connections, etc.) and prioritizing the list according to shared interests, you are encouraged to introduce your contacts to potential clients; suggest co-authoring an article in an industry newsletter; send targeted announcements about an event, webinar, or podcast; invite them to attend your next speaking engagement; etc. As I said—remarkable. I’ve learned a great deal from Janet in the course of working with her and am pleased she has chosen to share her time and expertise with our readers.

Alyse GreerCurrent Awareness Editor and JournalistPractising Law Institute

We worked with Janet on a presentation that she gave to Women in Funds. Following the event, there was immediate feedback from at least half the people who attended – all of whom had glowing reviews. It was unanimously positive and people found it very helpful. We would love to do this event again with Janet and will refer members looking for advice to her as well. We met Janet thanks to Women in Funds Board member Jane Abitanta, who suggested that Janet speak to the group. Janet worked together with our organization to specifically tailor the presentation to the members of Women in Funds. Janet is Fabulous!

Laura T. SchnaidtFounderWomen in Funds

I am thrilled to recommend Janet Falk’s PR services for law firms. I recently retained Janet to work on some firm related PR initiatives. I drafted an article for publication. Janet was fantastic about editing it, making additional recommendations, and, once finalized, she was able to get the article placed with a reputable publication on the same day. Janet served as the liaison between me and the reporter, resulting in quick turnaround of additional information in a way that the reporter wanted it. Janet is extremely responsive, works quickly and is extremely efficient.

Ayesha HamiltonHamilton Law Firm

I’ve sat through a lot of networking meetings with well-meaning business people reciting their all-about-me elevator pitches. Mine was better than most, but with so low a bar, that still didn’t make it good. It just didn’t deliver any real value to the audience. Janet’s ideas helped me energize my pitch, sharpen its focus, and clarify the benefits we deliver to our clients. And it’s different enough from the usual uninspired intros that it has literally turned heads. Thank you, Janet!

Andrew SchulkindDigital StrategistAndigo

Janet’s monthly newsletter is a treasure trove of business growth ideas. It is the only newsletter that I receive from clients and business partners that I even take the time to look at. It is a true reflection of the benefits that one gets from working with Janet. I highly recommend that anyone looking to grow a business or law practice hire Janet to work with them so that they can focus on their business while Janet makes sure that all of their business development functions are executed to maximize the results.

Anne KleinmanPromotional ConsultantAd Infinitum

One of my business goals was to write an article for a leading nonprofit magazine read by prospective clients. I published my article thanks to Janet’s guidance, strategy, support, editorial skills and her gentle reminders to stay on track. She even taught me how to promote the published article. Thank you Janet!

Frank AbdaleFounder and Chief Consultant, Abdale Consulting

Janet gave a terrific workshop at my firm, to a group of women attorneys from various walks of the profession, on how best to position oneself as a resource for the press. At my request, she tailored her presentation to that audience, so that her comments and suggestions were specific and relevant; she was also responsive to the group, and made a point of making sure she answered everybody’s questions. As a result, the audience was highly engaged and the presentation was very well-received. But of equal importance, Janet spent time informally with the group before and after the presentation, sharing her insightful thoughts and ideas in smaller, more individual conversations. This made the evening doubly enriching. I highly recommend both Janet’s workshops and Janet as a workshop leader.

Adrienne B. KochPartnerKatsky Korins LLP

Janet has given engaging and extremely practical programs at NYCLA’s CLE Institute. Attendees learned techniques that they could implement to build their networks, as well as hands on training on how to get noticed and quoted by the media. She is a pleasure to work with and a true professional, who I highly recommend

Bari ChaseDirector, CLE Institute at New York County Lawyers Association (NYCLA) and NYCLA Programs

With Janet’s help, one of our cases received local and nationwide attention from print and internet news outlets, and even from television producers. We highly recommend Janet and believe her efforts have helped raise the firm’s profile.

Kenneth J. KatzPrincipalKatz Melinger PLLC

Connect With Janet L. Falk

Janet L. Falk

Communications and Research

425 Main Street
Suite 12L
New York, NY 10044
212.677.5770
janet@janetlfalk.com

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