Let your clients do the talking.
Naming and defining a problem unseen by potential clients — plus offering a solution — can be a powerful component of your Communications Plan.
Create an AHA moment by featuring a successful client engagement in your outreach. An example of your actual services and expertise is far more effective than hyperbole and self-promotion.
When pitching a story idea to reporters, I included two mini case studies of customers who had used the services of my client Independent Merchant Group (IMG) to audit — and then reduce — their credit card transaction processing fees and charges.
When hotel management professionals read the resulting articles in Hotel Online and Hotel News Now, they learned how other hotels saved thousands of dollars annually by lowering their credit card transaction processing fees. These prospects recognized the possibility of fee reductions for their own locations.
More than 800 hotel CFOs and finance professionals, from regional hotel chains and boutique properties, called IMG to learn more about this service.
You have customers who will attest to your terrific service or product. Let’s find a way for your clients to talk for you and about you. Contact me at 212-677-5770 or firstname.lastname@example.org.