Turn a case study into media, marketing and promotion.
Everyone loves a success story: clients are ecstatic with the outcome, colleagues learn a lesson the easy way and you get the credit.
With the client’s permission, or referring to a generic identity (a cultural institution), draft a skeleton essay. State a theme and list three to five bullet points on the strategy, implementation and results of a recent client project that serves as an example of best practices.
Send this outline in an email to the editor of a relevant trade publication, and ask for the appropriate word count and deadline for an article.
After you’ve gotten the go-ahead, write the article to the required length and include your website URL and phone number in your one-sentence author’s bio.
Falk Communications helped Audrey Winkler of OMG! Organizational Management Group submit an article detailing a successful project. Upon publication, she extended her audience via Twitter and LinkedIn activity, using a link to promote the article and her excellent results.
If you’d like to be recognized for your outstanding client success, I’d love to toot a horn for you. Contact me at 212-677-5770 or firstname.lastname@example.org.