Client Success Becomes a Case Study and Article

Turn a case study into media, marketing and promotion.

Everyone loves a success story: clients are ecstatic with the outcome, colleagues learn a lesson the easy way and you get the credit.

With the client’s permission, or referring to a generic identity (a cultural institution), draft a skeleton essay. State a theme and list three to five bullet points on the strategy, implementation and results of a recent client project that serves as an example of best practices.

Send this outline in an email to the editor of a relevant trade publication, and ask for the appropriate word count and deadline for an article.

After you’ve gotten the go-ahead, write the article to the required length and include your website URL and phone number in your one-sentence author’s bio.

Falk Communications helped Audrey Winkler of OMG! Organizational Management Group submit an article detailing a successful project. Upon publication, she extended her audience via X (Twitter) and LinkedIn activity, using a link to promote the article and her excellent results.

If you’d like to be recognized for your outstanding client success, I’d love to toot a horn for you. Contact me at, set an appointment here or call me at 212.677.5770.

Click here to read prior issues of this newsletter.

Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.