Tell the Media — What Lies Ahead

Your Outlook for the New Year

Look in your crystal ball and tell the media what you see.

Everyone has an eye on the end of the year and wonders what the next 12 months will bring.

Think about the trends you’re anticipating in your industry or sector.

  • Who’s growing — and how?
  • Will the pace of consolidation continue, slow down or accelerate?
  • What is the forecast for demand for services?

You don’t have to go out on a limb. Simply consider:

  • what might happen;
  • why multiple factors will lead to the change ahead;
  • how it will affect market participants or clients.

Then, introduce yourself and your predictions to reporters and editors at relevant publications before December 11, to beat the publication’s deadline for year-end articles.

This was my plan of attack: Working with an attorney specializing in biotech, I emailed and called reporters, introducing him as source with insight into the IPO market.

A reporter at The Wall Street Journal exclaimed, “I need to talk to him; I was just assigned this story!” Naturally, I arranged the interview for that afternoon, resulting in a substantial quote in this article.

You can go wild with your outlook, or be reasonable, as long as your view has actionable and quotable insights.

Eleven months later, no one will remember how closely your predictions hit the mark. And you’ll have new ones for next year.

Is your crystal ball showing the future clearly ? Contact me at, set an appointment here or call me at 212.677.5770. Let’s brainstorm how you can authoritatively share your views.

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(This discussion has been lightly edited for evergreen content.)