Photos Attract Prospects and Visitors
Every Picture Tells A Story.
People respond more strongly to websites and brochures with photos. “Our brains process visuals faster, and we are more engaged when we see faces,” according to the Media Psychology Research Center.
Here’s how to get started:
Show customers using the product in an eye-catching shot. People actively engaged with your product — holding it, eating it — are a powerful endorsement. Who enters a restaurant with empty tables?
Have an employee speak with a client (or stand-in) for a photo. Add a caption that cites the impact of an intangible service: it saves time, saves money or generates an uptick in sales.
Put people in the scene. Visitors at parks point admiringly at the view and museum-goers enjoy the exhibition.
Potential attendees will project themselves into the photo. If a couple is shown pushing a baby in a stroller on a paved garden path, a prospective visitor will consider visiting with a parent who uses a wheelchair.
Share the photo with the press. The reporter will quickly grasp the excitement of an event or the beauty of a location and its appeal to readers and viewers.
Having a photo in hand makes it easy for the editor to include it in the article, without sending a staff photographer to your premises.
Because a digital camera costs only $100, every business and nonprofit group should purchase one and keep it handy. Snap away to capture satisfied clients, visits by dignitaries, activities in progress, special occasions and more.
Ready to stage your story-telling photo? Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770. Let’s talk about who and what might best promote your business in a photograph.
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PS Here is the photo that attracted 3,000 visitors to the Cherry Blossom Festival on Roosevelt Island.