It’s the Most Wonderful Time
of the Year
Time to Send a Holiday Card.
You send a greeting card in December to clients, vendors, supporters, colleagues, VIPs and others.
Is your card having maximum impact?
Would the recipient notice if the sender was changed to Megabucks, Inc. or United Nonprofits?
Plan now to send a holiday greeting card that reinforces the brand and qualities that make your group distinctive.
Find a visual, design an image or take a photo that captures what is unique about your company or organization. Ideally, no one else could appropriate that creation and call it their own.
Use that image as the centerpiece of your holiday greeting, whether a printed card or an email message.
In January, when your recipient removes all the holiday cards taped to the office door, you can imagine her saying, “This is the card from the folks at DEF,” without opening the card to confirm the sender.
Or you may get an immediate email reply, in thankful appreciation of your distinctive note.
As a writer, I send an email with a Holiday Haiku. Most recipients recognize the difficulty of composing a 17-syllable seasonal poem and they remember reading it.
May I offer you some help creating a memorable visual or message for your holiday card, or your own haiku? Let’s brainstorm some ideas that align with your group and your successes.
Contact me at 212-677-5770 or firstname.lastname@example.org.