Use links to promote it.
Radio interviews are no longer time-sensitive; they do not evaporate after they are broadcast.
In the digital age, anything that was aired may be captured, re-purposed and merchandised to promote your services and programs.
Senior care advisor Joanna Leefer spoke about options and resources for seniors in two radio interviews.
She shared tips on how to search for an appropriate nursing home for a family member.
Leefer also addressed the misconceptions seniors and their family members may have about the financial and government resources available for medical care.
Here’s what happened next:
- She copied the long URL of the recorded interviews from the two radio stations’ websites and created bitly links; these shorter links are easier to share in emails, on websites and on social media.
- She summarized each discussion in a phrase and added that to her email signature, embedding the links, like this:
Radio Interview: Tips to Locate a Nursing Home for Your Aging Parent (Part 1 and ; 25 minutes)
Radio Interview: 3 Common Misconceptions Families Have About Eldercare Options (38 minutes)
- The interviews are prominently displayed on her website.
- She also includes a reference to the interviews whenever she contacts organizations interested in senior care issues to secure speaking engagements.
All in all, the third-party approval by these radio interviewers, who are objective observers, testifies to Leefer’s knowledge in the eldercare field. This is reassuring to prospective clients. It also gives the Chair of the Program Committee confidence that Leefer will deliver a quality program when addressing their group.
Is radio an appropriate medium to reach your target audience? Let’s consider how to secure radio interviews and then how to promote them, so they continue to broadcast your expertise. Contact me at 212-677-5770 or firstname.lastname@example.org.