Build in Post-Marketing Success

Nine tactics to get more mileage and impact.

You’ve written a thought piece or client update; what should you do next?

Actually, you might have asked this question before you put pen to paper or fingers to keyboard.

You can easily produce content marketing, client updates and communiqués that are geared to post-marketing purposes, including media outreach. Consider implementing these nine suggestions to make your write-ups more actionable and quotable early in the creative process, as detailed here in Maximize Client Alerts in the newsletter Marketing the Law Firm (February 2014).

At the moment of drafting the client update or alert, use an acronym, alliteration, rhyme or reference to pop culture to make the message more quotable. This phrase will resonate to current and potential clients receiving your latest insight and also to reporters to whom you as author are introduced as an expert source.

Similarly, a visual image or an analogy can help illustrate a technical point and more memorably reinforce it than a straight-forward, text-only statement.

Care to see more examples of how to build in post-marketing as you develop content? Contact me at, set an appointment here or call me at 212.677.5770. Let’s talk soon about how to make your client updates more quotable, memorable and actionable, to truly maximize their impact.

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