You can write as a Guest Blogger.
Companies that frequently post on a blog attract as many as five times more visitors to their websites than companies that do not blog.
If you do not have a blog, you still can participate in the blogo-sphere: become a guest blogger.
Do the blogs you read publish work by others? If so, as appropriate, introduce yourself to the blogger/host and offer to write a guest blog post.
After the post is published, create a short bitly link to distribute your idea in the social media universe in the format of a question via the LinkedIn Groups to which you belong, with a summary answer and a link to your blog post. The topic may generate some comments — as well as drive traffic to your website, where readers can learn more about you.
I submitted a guest blog post, When Nonprofits Fail to Communicate, to a colleague and then shared it on Twitter and LinkedIn. The editor of an online publication read it; she not only asked permission to re-publish it on their blog, she invited me to submit my own articles.
Of course, I accepted.
Here’s how you can prepare for your next professional association meeting: Pre-Marketing Can Maximize Your Success at a Networking Event, as published on Philanthropy Journal‘s blog.
Have you got a hot topic to blog about? Let’s consider where you might write a guest blog to get your word out.
Contact me at 212-677-5770 or firstname.lastname@example.org.