If you do not already have an email newsletter, it is (past) time to launch it.
Consumers prefer to hear from vendors and brands by email, according to a recent study. Even Millennials, regarded as highly digitally attuned users, want to receive promotional email.
Given the choice of contact via a variety of platforms, the preference for email is overwhelming in three key demographics:
- Baby Boomers (born 1945-1965): 74%
- Generation X (born 1965-1980): 72%
- Millennials (born 1980-1995): 64%
Moreover, more than half of consumers (53%) check their email on their smartphone, making it imperative that newsletters display well on the small screen:
- Baby Boomers: 36%
- Generation X: 53%
- Millennials: 59%
In short, knowing your audience is receptive to email marketing, it’s vital to tailor the content of your newsletter and ensure that it is accessible in a format easy to read on a smartphone.
If you DO have an email newsletter, here’s a video review of best practices for newsletters as gleaned from six writers, including yours truly.
More email newsletter tips here.
This Month’s Tip
Email is here to stay.
Email has a larger reach; there are THREE times more email accounts than Facebook & Twitter combined.
Email delivers to the recipient 90% of the time; only 2% of Facebook fans see posts.
Email converts with a 3% click-through rate vs .5% click-through on Twitter.
YOU control the distribution of email, not Facebook or Twitter algorithms.
Ready to launch or evaluate your email communications strategy? Let’s consider the audience, content and format that are most appropriate. Call me at 212-677-5770 or email at firstname.lastname@example.org.
PS Tomorrow is Election Day. Plan to vote.
Click here to read prior issues of this newsletter.