Summarize and refresh the proceedings as evergreen insights.
Your company or nonprofit organization convened a large event. Speakers delivered presentations; attendees asked questions and gave feedback. All in all – there were stimulating and productive discussions.
How can you build on that momentum to keep the conversation going?
A follow-up email is sent to participants thanking them for their role in the successful conference.
This email highlights the benefits of the conference: access to the speakers and their materials, whether handouts or their PowerPoint presentations.
There are occasions when, post-event, organizers and attendees might like to share this information with a colleague.
Plus, what about those who did not attend the conference? People who were unable to travel, individuals who have subsequently become interested in the issue, new customers, vendors, elected officials and prospects? How can these newcomers tap into the discussion from an event that concluded months ago?
Here are ideas to keep the past conference current for attendees and newcomers.
Start with a summary description of the speakers’ remarks along with abbreviated versions of their presentations. Make these available for download, upon submission of an email address.
As new trends emerge, as regulations change, as legislation is enacted, these summaries may be updated to reflect the dynamics of the situation.
Revise the conference web page to incorporate a banner or sash across the top, with a link to the event summary and the condensed presentations.
Share elements of the summary and conference highlights in blog posts and via other online platforms.
Consider establishing an online forum or LinkedIn group for speakers, attendees and newcomers to keep the discussion going.
These post-event activities should be part of the overall conference plan.
Considerable effort went into preparing the event; once over, strategize so that the conference still remains relevant. Undoubtedly, the issues addressed will persist. Treat the conference as a launch pad or a way-station in the extended conversation and cultivate future exchanges for fruitful follow-up and action.
This Month’s Tip
Designate two people as recipients of the speakers’ presentations, as well as recorders of the discussion and breakout sessions. Of course, video recordings and transcriptions are also helpful. These colleagues will prepare a summary by a given deadline. Then set a recurring day, perhaps the second Tuesday of the month, for periodic updates to the conference webpage or website. Notify attendees and other interested subscribers of significant revisions and additions.
Are you prepared to keep a past event from becoming passé? Let’s review ways for it to remain evergreen. Contact me at 212.677.5770 or email at firstname.lastname@example.org.
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