If your website predates 2011,
then plan for a re-launch.
According to designer Peter Levinson, websites have a three-year design cycle, after which their designs look dated.
Having launched my website in 2009, I realized an update was long overdue.
But what finally prompted the re-launch was, admittedly, peer pressure. Other websites use a WordPress format. The clean minimal look, with lots of white space, apparently has become the standard since 2011.
Another concern was to respond to visitor behavior, based on best practices. And the website analytics for my site also played a role in the re-design.
Online activity has grown exponentially and users’ expectations are high. Creating a clear layout that would be user-friendly and conform to the market was a priority.
Once the process was underway, it became appropriate to update the content. Editing the paragraphs succinctly, as well as incorporating more recent projects and successes, were the next steps.
Finally, the re-designed website assembled multiple guest blog posts and newsletter articles that were dispersed widely.
You are invited to take a look and let me know what you think of the re-design.
If it’s been a few years since your website was launched or revised, sit up and see the site through a first-time visitor’s eyes. Let’s consider the content and layout that might best serve your goals and engage your audience by means of a website audit. Contact me at 212-677-5770 or firstname.lastname@example.org.