As a Guest Blogger, you can write whenever it suits your schedule. You’re free to produce timely, insightful content and, chances are, the host will welcome the respite from their frequent writing frenzy.
Harness the power of a client testimonial at a membership group’s event. A case study comes to life when a client tells your shared success story. Audience members visualize themselves participating in the process and achieving similar results, fueled by your insight and services.
Why you? And why now? That’s what reporters will ask. Introduce yourself, your organization, your event, etc., to journalists at appropriate publications in a memorable way. Reporters call the people they know and they do not call people who wait for the phone to ring. Find a reason to put your name in front of the press as an authoritative source on a timely matter.
Who do YOU know? Board members, advisory board members, former officers. Everyone knows someone worth knowing, so spend some quality one-on-one time with the inner circle to build lists of contacts and locate candidates whose presence will enrich your group’s fundraiser.
Always Be Celebrating Success. Make sure your contract or engagement letter allows you to possibly mention your work with the client in future media outreach and marketing activity. This way you don’t need to ask for permission after the project is completed.
Confirm spelling of all names. After a phone interview, send a follow-up note to the reporter with relevant names, websites and email addresses in a large font.
Make a list of topics to tell the reporter. Print in a large, easy-to-read font to consult when you have a phone interview.
