Category Archives: Marketing Tips

Get inspiration and practical tips for your own communications by subscribing to this monthly newsletter, with examples of recent successes for clients.
Click on any title to read the newsletter and learn actionable tips.

Is Your Website Up to Date?

A traditional website layout may make your business appear out of step. A pre-2011 design could fall short of visitor expectations. Compare your site to those of your competitors and see if you are on, ahead of or behind the curve. Then budget accordingly for an update — and also for the next one three years later.

The Tao of How

It’s not always who or why — but HOW. Be sure you highlight the HOW of the product or service to show your impact on people and organizations. For ULTRA Testing, their HOW means that clients receive better outcomes and exceptional people get jobs. That’s a clear win-win and readers see the benefits for everyone