Category Archives: Marketing

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Save Time. Save Money. Make More Money.

Save Time, Save Money or Get More JOY Out of Life.  A restaurant and a museum offer a less tangible service. They create a transformative experience and people are willing to spend their time and money to capture an elusive mood, engage their senses or master content. Compared to the quantitative terms like time and money, these moments where participants get more JOY out of life are best described as a before and after. Even those who are not patrons or supporters can recognize the possible uniqueness of being connected to such an experience.

Networking Towards the King

Who do you know who knows Someone Special? You probably abhor name-droppers, yet someone you know has a contact who might refer you on to the next person whom you’re eager to meet. LinkedIn offers various ways to approach this issue, via searches among connections and by companies. Best of all, locating a person among its 300 million members will yield the names of the intermediary contacts who will put you on her or his radar screen. Everyone knows someone worth knowing. You don’t know who that person is until you ask.

Is Your Website Up to Date?

A traditional website layout may make your business appear out of step. A pre-2011 design could fall short of visitor expectations. Compare your site to those of your competitors and see if you are on, ahead of or behind the curve. Then budget accordingly for an update — and also for the next one three years later.

The Tao of How

It’s not always who or why — but HOW. Be sure you highlight the HOW of the product or service to show your impact on people and organizations. For ULTRA Testing, their HOW means that clients receive better outcomes and exceptional people get jobs. That’s a clear win-win and readers see the benefits for everyone

Back to School — As a Teacher

Teach your contacts and prospects in partnership with other groups. The fundamentals, advanced techniques, new technologies or latest trends in your field are vital subjects for sessions sponsored by organizations whose marketing muscle will fill the room.