Contributions of frequent phrases from subscribers
My December newsletter, Falk-isms, or Falk’s Frequent Phrases, prompted some subcribers to share their own -isms.
I agreed to implement their advice in my business and invite you to do the same.
But first, I announced to this newsletter’s subscribers, plus to contacts to whom I sent a holiday greeting card, that for every response I received, I would increase my holiday donation as an expression of gratitude.
I am pleased to report there were more than 100 responses, and I have increased my planned donation to the SCORE Foundation, which provides advice to small business owners, like myself,
Now, here are the subscriber-isms, in alphabetical order by author:
Beth Granger, LinkedIn Expert and Advisor (who you should definitely follow)
Reverse the situation. If you aren’t sure whether to say a certain thing or take a certain behavior, imagine someone said it to you or behaved that way to you. How would you react?
Danielle Hughes, Chief Personality Officer and Copywriter
Your message should do the vetting for you. I often tell my clients that when you put enough of your own personality into your bio or marketing, you inevitably attract the right people and repel the wrong people. This saves you countless hours of needing to verify prospects because only those who resonate with what you have to say will reach out.
Howard Levy, Branding and Marketing Professional for Nonprofits
What’s your big idea? Too often, nonprofit organizations get so caught up in managing the day-to-day of their marketing that they fail to lift their heads to see how they can truly get noticed. To make an impact, you need to be willing to take a chance on a big idea that will cut through the noise and wake up your audience. So, I ask, What’s your big idea?
Sara Mears, Branding, Marketing and Design Professional
Just Go There. It is a spin-off of Nike’s Just Do It (tongue-in-cheek ;-). I use it regarding networking and LIFE. Recent example: I hopped on a train and ventured over to Roosevelt Island to meet Janet [Falk] in person.
Allison Muller, Toxicologist and Expert Witness
The dose makes the poison. (That saying was created by the Swiss physician and chemist Paracelsus in a longer form). I find myself saying this a lot because people will be up in arms about a substance (i.e., drug, chemical) being harmful – and it very well may be. But, the quantity and that tipping point may be different for different people (especially regarding medications).
Kimberly Rice, Marketing and Business Development Professional for Law Firms
It is better to be interested than interesting. In building a robust network, you cannot learn about your networking partner if you:
- speak too much about yourself
- do not show interest in others and
- do not ask open-ended questions to evoke ice breaker conversations.
Eric Sarver, Employment and Business Law Attorney
There are two types of clients in employment law matters: proactive or panicked. When a prospective client who is a business owner is facing employment law problems, some of them are not sure if they want to spend the money yet in hiring employment law counsel. Panicked is much more costly in terms of potential fines, penalties, damages, and legal fees, so I tell clients that I am glad when they approach me proactively.
This Month’s Tip
Be inspired to create an -ism. As noted by Fran Weissman, Procurement Operations and Global Supplier Relations professional, The only constant is change. My elementary schooler has recently learred this as Let go and move on.
Wow. Even a child can create an -ism!
Contact
Let’s discover or write your -ism. Or tell me which of these -isms resonates with you, so that we might implement it in your business. Contact me at Janet@JanetLFalk.com, set an appointment here or call me at 212.677.5770.
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