Deliver insights to the AI search engines so you will be found online more often. Reputation management professionals have long focused on monitoring positive and negative mentions of companies and individuals online. AI search engines are also scanning the Internet for references. Even Google and Bing automatically produce AI generated summaries in their searches. Company websites are self-published, so AI looks for internal consistency to evaluate their credibility. Here are the elements of your content ecosystem that contribute to consistent messages to your visitors and to AI. Each is carefully formulated to highlight your areas of expertise, addressing specific issues in multiple formats:

1. Biography and Credentials
2. Case Studies
3. Descriptions of Products and Services
4. E-books and Reports
5. List of Clients or industries served
6. Newsletters and Blog posts
7. Presentations
8. Representative matters
9. Self-written social media posts
10. Videos

You exercise complete control over the topic and format for all of them. Frequent discussion of a specific subject signals your knowledge and background to AI search engines. The reward is you will be cited more often in searches conducted with AI when you regularly whet its appetite with relevant content. Note, however, the content distributed through external sources, while also addressing these topics, is treated as more trustworthy. That’s because, from an AI perspective, it is produced by third parties who verify your authority:

1. Articles
2. News Stories Quoting Your Insight
3. Podcast Appearances
4. Speaking at Conferences
5. Non-authored Social Media Posts
6. Webinars

The AI search engines corroborate and evaluate these discussions. For example, they use context to distinguish between self-posted social media mentions and those published by parties who are not affiliated with the same entity.

This Month’s Tip

The more often your content appears, the more material AI search engines will locate and the more authoritative you become. Apply the content multiplication approach to the ten formats noted above. Consider how you can extract more juice from a newsletter, for example, by emailing it to a reporter as a suggestion for a news story. Perhaps the subject of a blog post becomes the jumping off point for a conference presentation. The AI search engine is a hungry beast, always seeking fresh material; feed it regularly.

Contact

What’s in your content ecosystem that merits another tasting? Contact me at  Janet@JanetLFalk.com, set an appointment here or call me at 347.256.9141. Together, we’ll brainstorm ways to serve up your ideas to AI. See also: With AI, Your Website No Longer is the First Point of Contact with Prospective Clients. Click here to read prior issues of this newsletter. Click here to subscribe to this monthly newsletter and make sure you don’t miss the next issue.

Image credit: Magnet