# Janet L\. FALK: Strategic Public Relations and Marketing Communications

> public relations, media relations, media, publicity, communications, marketing, attorney, law firm, PR, consultants, business, executives

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## Pages
- [Articles, Podcasts and Videos](https://janetlfalk.com/publications/)
- [Resources and Sample Materials](https://janetlfalk.com/resources/)
- [Services / Packages](https://janetlfalk.com/my-services-and-packages/)
- [Falk Communications and Research](https://janetlfalk.com/)
- [Workshops](https://janetlfalk.com/speaking/)

## Posts
- [Learn How to Earn \(Media\)](https://janetlfalk.com/learn-how-to-earn-media/): Here’s why you should propose and not write an article\. Imagine you’ve drafted a discussion that is 600 words\. You send it to Industry Monthly and the editor might reply: Great work\. Please revise to our standard length of 500 words\. Or Please address topic A and expand it to 750 words\. You won’t write the article twice when you ask for the word count in advance and adhere to that length\.
- [Is Vacuum a Noun or a Verb, in Terms of AI?](https://janetlfalk.com/vacuum/): Conduct an experiment to see what AI vacuums up, similar to a Google search\. Use this prompt and be sure to request the sources: Is YOUR NAME a trusted professional for YOUR LINE OF BUSINESS?

Review the number of sources and whether they are self\-published or by third parties\. Next, develop an active content plan to publish on a monthly, quarterly or even weekly basis\. You will then control more of the online references that AI will vacuum\.
- [Good and Ready vs\. Good \& Plenty](https://janetlfalk.com/good-and-ready-vs-good-plenty-2/): How will you be found by the potential buyers looking for someone like you? Be actively present on the Internet\. Publish your insights and speak about them where your potential clients seek information\. Possible outlets include: Industry magazines and newsletters, LinkedIn posts, Conferences, Webinars and Podcasts\. 
Additionally, develop materials that reside on your website, where they will be found by online search and AI tools: Newsletters, Checklists and Videos\.
- [A Political Campaign Principle and Your Marketing RBI](https://janetlfalk.com/a-political-campaign-principle-and-your-marketing-rbi/): Introductions and collaborative presentations will build your credibility as a reliable resource, similar to a political candidate’s endorsements by elected officials\. Your relationship with someone who the potential client \(voter\) trusts is a step forward in creating a new business opportunity\.
- [Audit and Reinvigorate Your Marketing and Communication Resources](https://janetlfalk.com/audit-and-reinvigorate-your-marketing-and-communication-resources/): Choose\. Schedule\. Multiply\. Maintaining an active presence with all thirteen resources is undoubtedly time\-consuming\. Start with this reinvigoration and confirmation process\. Then, Choose among the items and prioritize, based on your available time and budget, plus the success you recorded with each one\.

Having made that selection, periodically Schedule an update to ensure the materials are current\.

Finally, Multiply the content you develop\. A panel presentation may become an article for an industry magazine\. A summary of that publication is the basis of a social media post and a link to the article is displayed in your email signature\. Voila\! Four ways to deliver your insights\.

## Downloads
- [Test Downloadable](https://janetlfalk.com/downloads/test-downloadable/)

## Testimonials
- [Rachel Clar](https://janetlfalk.com/testimonial/rachel-clar/)
- [Jaime Wolf](https://janetlfalk.com/testimonial/jaime-wolf/)
- [Michele Gulitti](https://janetlfalk.com/testimonial/michele-gulitti/)
- [Patricia Kakalec](https://janetlfalk.com/testimonial/patricia-kakalec/)
- [Nancy Lanard](https://janetlfalk.com/testimonial/nancy-lanard/)

## Categories
- [Newsletters](https://janetlfalk.com/category/monthly-newsletters/)
- [Marketing Tips](https://janetlfalk.com/category/monthly-newsletters/marketing-newsletters-2/)
- [General](https://janetlfalk.com/category/testimonials/general/)
- [Media Relations Tips](https://janetlfalk.com/category/monthly-newsletters/media-relations/)
- [Speaking](https://janetlfalk.com/category/speaking/)

## Tags
- [marketing](https://janetlfalk.com/tag/marketing/)
- [media relations](https://janetlfalk.com/tag/media-relations/)
- [newsletter](https://janetlfalk.com/tag/newsletter/)
- [speaking](https://janetlfalk.com/tag/speaking/)
- [networking](https://janetlfalk.com/tag/networking/)

## Optional
- [Sitemap index](https://janetlfalk.com/sitemap_index.xml)